Buffalo Wild Wings is a popular American restaurant and sports bar chain that is known for its delicious chicken wings and vibrant atmosphere. With over 1,200 locations across the United States and in...
Buffalo Wild Wings TV Spot, 'Wheatgrass' is a commercial that introduces the brand's new line of "healthy" food options, which have been added to the menu to cater to health-conscious customers.
The ad starts with a man in workout clothes walking into a Buffalo Wild Wings restaurant and walking up to the counter to order. When he asks the cashier about the healthiest option on the menu, he is informed about the new wheatgrass shot that has just been added.
The scene then suddenly switches to another customer who is seen drinking a concentrated wheatgrass shot and making facial expressions that show how unpleasant it tastes. The man from the first scene, who is waiting for his food, looks at the other customer with a hint of amusement.
The next scene shows the first man enjoying his meal at Buffalo Wild Wings, which is a healthy salad with wheatgrass dressing. He then looks at the camera and says, "who says healthy has to taste terrible?" while taking a bite of his salad. The message of the ad is clear: Buffalo Wild Wings now offers healthy options that taste good too.
Overall, Buffalo Wild Wings TV Spot, 'Wheatgrass' successfully delivers its message about the new healthy options while injecting humor to remind customers that it's still the same Buffalo Wild Wings they know and love.
Buffalo Wild Wings TV commercial - Wheatgrass produced for Buffalo Wild Wings was first shown on television on September 9, 2012.
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