By 1977, a copywriter for a Ford truck magazine coined the phrase “Built Ford Tough” to reflect the modernized F-Series. Starting in 1998, the F-Series Super Duty line was created for heavy-duty work, including models from the F-250 to the F-750.

Quality Materials and Components: To achieve the “Built Tough” standard, Ford uses high-quality materials and components in its vehicles. From the chassis to the engine and all the way to the smallest parts, Ford selects durable and reliable materials to ensure long-lasting performance and durability.

Our Built Ford Tough slogan was introduced in 1979 and it's been proven true every day since.

Kirby Smart 2023 Ford F-150 TV Spot, 'Success on Game Day' Featuring Kirby Smart [T2]

Ford Motor Co. In 1998, Ford Motor Co. spent tens of millions of dollars on a new slogan: “Built to Last” and reserved “Built Ford Tough” for the company's pick-up trucks.

In the late 1960s, Ford tried to rally baby boomers around the slogan 'Ford Has A Better Idea' using the image of a light bulb to signal inspiration in place of the 'o' in Ford. The 1970s and 1980s were difficult years for motor manufacturers and Ford appealed to mass audiences with its tagline 'Quality Is Job One'.

Powerful Tradition These Built Ford Tough® truck models have a strong foundation with military-grade, high-strength, aluminum-alloy bodies on high-strength steel frames.

If you have ever seen a Ford commercial, you are probably familiar with the phrase, “Built Ford Tough.” In 2013, that slogan turned 35 years old, and for over three decades now, American drivers and critics have asserted that Ford trucks are definitely built Ford tough and built to last.

A slogan makes your advertising message to your audience clear. It builds brand identity, which you can use to increase brand recognition. Slogans can make a measurable difference in your sales and in your bottom line.

Harrison Ford, (born July 13, 1942, Chicago, Illinois, U.S.), American actor, perhaps best known for playing charismatic rogues in the Star Wars and Indiana Jones film franchises. Ford was born in Chicago and was raised in the city's suburbs.

Harrison Ford (born July 13, 1942) is an American actor. He has been a leading man in films of several genres and is regarded as an American cultural icon. His films have grossed more than $5.4 billion in North America and more than $9.3 billion worldwide, making him the seventh-highest-grossing actor in North America.

The majority of Ford's vehicles sold to the North American market are put together in the U.S., with a few plants in Mexico and Canada.