Ruby Tuesday is an American fast-food chain that specializes in casual dining and American cuisine. It was founded in 1972 by Samuel E. Beall III in Knoxville, Tennessee. The chain was named after the...
Ruby Tuesday is a popular American restaurant chain that serves a variety of delicious dishes. One of their most popular dishes is the Pasta Americana, which is a mouth-watering combination of penne pasta, sliced chicken breast, and a creamy tomato Parmesan sauce, topped with fresh basil.
To promote this dish, Ruby Tuesday created a TV spot titled 'The Recipe for Happiness'. The ad showcases how the Pasta Americana is made with love and care using high-quality ingredients, including fresh herbs and spices, juicy chicken, and the perfect blend of creamy Parmesan and tomato sauce.
The commercial begins with an overhead shot of a chef adding ingredients to a large pot on the stove while a voiceover describes the process of making the dish. Next, we see a plate of the Pasta Americana being placed in front of a happy customer who takes a bite, closes his eyes, and smiles blissfully. The ad ends with the tagline, “It’s the recipe for happiness. Ruby Tuesday.”
The TV spot is effective in its simplicity, showcasing the dish's preparation and the customer's satisfaction. The ad highlights the quality ingredients and attention to detail required to make this dish, encouraging viewers to try it out for themselves. The ad also emphasizes the joy and happiness that can be found in taking the time to savor a delicious meal with friends and family.
Overall, 'The Recipe for Happiness' TV spot is a great example of how restaurants can use effective advertising to promote their dishes and encourage customers to visit and enjoy their meals.
Ruby Tuesday Pasta Americana TV commercial - The Recipe for Happiness produced for Ruby Tuesday was first shown on television on September 22, 2020.
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