What the Tresiba TV commercial - In the Kitchen & On Call is about.

Title: Tresiba TV Spot: 'In the Kitchen & On Call'

Introduction:The Tresiba TV spot, titled 'In the Kitchen & On Call,' is a captivating advertisement that takes viewers on a journey through the fast-paced lives of two individuals, highlighting how Tresiba insulin helps them manage their diabetes without compromising their daily routines. This commercial not only showcases the benefits of Tresiba but also aims to inspire and empower those living with diabetes to take control of their health.

Description:The advertisement opens with a bustling kitchen scene, filled with the aromatic scent of cooking. We see a middle-aged woman, Lisa, passionately cooking a delectable meal while talking on the phone, effortlessly multitasking. As she confidently moves around the kitchen, it becomes evident that Lisa leads a busy life.

The camera then shifts to a younger man, David, clad in a tailored suit, pacing through a modern office space. He's engaged in a serious conversation on his Bluetooth earpiece, demonstrating his ability to handle work responsibilities simultaneously.

As the commercial unfolds, the viewer discovers that both Lisa and David have one thing in common – they live with diabetes. It becomes apparent that managing their condition is an integral part of their everyday lives. The spot emphasizes that living with diabetes doesn't mean sacrificing one's passions, career aspirations, or personal life.

The highlight of the commercial is the introduction of Tresiba, a long-acting insulin. Through visually captivating images, the ad showcases how Tresiba offers flexibility and stability in managing blood sugar levels, allowing individuals like Lisa and David to confidently pursue their ambitions while effectively managing their diabetes.

In the next scene, Lisa is seen injecting herself with Tresiba, right before sitting down to enjoy the meal she has prepared. It symbolizes that with the help of Tresiba, she can maintain her glucose levels efficiently, without any disruption to her culinary endeavors.

David, on the other hand, is shown checking his glucose levels with a sleek glucose meter while being focused and calm during his important business meeting. It signifies how Tresiba empowers him to seamlessly manage his diabetes while giving his undivided attention to professional commitments.

The commercial concludes with Lisa and David crossing paths in a bustling city street. They share a knowing smile, symbolizing that they are part of a supportive community living with diabetes. The voiceover reassures the audience that with Tresiba, they are not alone on their journey to live life to the fullest.

In the final moments of the spot, the Tresiba logo appears on the screen, accompanied by a powerful tagline: "Tresiba – Powering Life Beyond Diabetes."

Conclusion:The Tresiba TV spot, 'In the Kitchen & On Call,' masterfully captures the essence of managing diabetes without compromising life's passions. By showcasing the lives of Lisa and David, the commercial inspires viewers to take control of their health and embrace the opportunities that lie ahead. With Tresiba insulin's flexibility and stability, individuals can confidently manage their diabetes, leading vibrant and fulfilling lives.

Tresiba TV commercial - In the Kitchen & On Call produced for Tresiba was first shown on television on January 29, 2017.