What the LensCrafters TV commercial - A&E: Tintype Photographer is about.

The LensCrafters TV Spot, 'A&E: Tintype Photographer' is a compelling advertisement that showcases the importance of having the right pair of glasses. The spot features a tintype photographer who specializes in capturing old-fashioned, black and white portraits.

The ad opens with the photographer meticulously setting up his equipment and preparing his subject for the photoshoot. As the shoot progresses, the viewer sees the photographer struggling to get a clear shot, as he squints his eyes trying to focus on the subject. His assistant suggests that he needs a new pair of glasses, and the photographer agrees to try out a pair from LensCrafters.

The viewer sees the photographer putting on the new glasses, and the transformation is instant. He marvels at how clear and vivid his world has become. The experiment is repeated with another subject, and the photographer's expertise shines through in the portraits that he captures. With his new glasses, he captures the soul of his subjects, bringing them to life in sepia-toned portraits that will last a lifetime.

The message underlying the LensCrafters TV Spot, 'A&E: Tintype Photographer' is that glasses are not just accessories; they are tools that enable people to see clearly and capture life's moments in a more vibrant and intense way. The ad encourages viewers to invest in the right pair of eyeglasses, which can have a profound impact on their lives.

LensCrafters TV commercial - A&E: Tintype Photographer produced for LensCrafters was first shown on television on September 4, 2016.