Skittles's famous advertising slogan “Taste the Rainbow” urges consumers to experience a cross-sensory perception – to taste colours that can literally only be seen. Association has been a common persuasive technique used in many advertisements.

D'Arcy Masius Benton & Bowles Skittles' "taste the rainbow" theme was created by the New York ad agency D'Arcy Masius Benton & Bowles.

Nine years ago, Skittles took away its Lime flavour, which upset a lot of Skittles fans. To finally re-launch Lime, DDB Chicago decided to use something unusual for a brand: all of the online anger and hate directed at the brand. Skittles apologised to all 138,880 people who complained – individually.

We will donate $1 per every SKITTLES Pride pack sold to GLAAD in support of their ongoing efforts to work through media to combat anti-LGBTQ+ discrimination.

D'Arcy Masius Benton & Bowles Developed and launched by New York advertising agency D'Arcy Masius Benton & Bowles in 1994, 'Taste the Rainbow' is one of the longest-running advertising campaigns ever.

According to an article on the history of candy from Penn State University, Skittles were first produced in the U.K. in 1974. The hard-shelled candies with a chewy inside landed in the U.S. in 1979 and got their "Taste the Rainbow" slogan in 1994 from an advertising agency in New York City.

If you've been paying attention to nutrition headlines lately, you may have noticed a recent lawsuit that claimed that Skittles - the colorful candies of “taste the rainbow” fame - were “unfit for human consumption” because of the presence of a “known toxin” called titanium dioxide.

Skittles is a historical lawn game and target sport of European origin, from which the modern sport of nine-pin bowling is descended. In regions of the United Kingdom and Ireland the game remains as a popular indoor pub game.

Artists Zipeng Zhu, Symone Salib, Mads 'Mady' G, Bianca Xunise, and Shanée Benjamin sit down with Cameron Esposito to discuss how they found their way to their artistic careers, seeing their artwork on Skittles, and the joy they've felt during Pride.

four-year "The SKITTLES brand is proud to continue our four-year partnership with GLAAD and introduce new collaborations this year with Audible and Cameron Esposito, to help uplift and provide visibility to the LGBTQ+ community," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America.

Why do Skittles make a rainbow in water? Skittles are made with colourful dyes and sugar. The warm water dissolves this dye and sugar and they move towards a place where there is less dye and sugar, in this case, the middle of the plate! We call this process diffusion.

the U.K. According to an article on the history of candy from Penn State University, Skittles were first produced in the U.K. in 1974. The hard-shelled candies with a chewy inside landed in the U.S. in 1979 and got their "Taste the Rainbow" slogan in 1994 from an advertising agency in New York City.