Hyundai Motor Company, often referred to as Hyundai Motors, is a global automobile manufacturer headquartered in Seoul, South Korea. It is one of the largest automotive manufacturers in the world and...
In 2017, Hyundai introduced a captivating TV spot titled 'A Happy Tune' for their innovative vehicle, the Hyundai Ioniq. This advertisement aimed to showcase the unique features and environmentally-friendly qualities of the Ioniq in a playful and memorable way.
The TV spot begins with a lively musical performance. As the camera pans across a vibrant cityscape, we see people from all walks of life going about their day. Each individual is happily singing a catchy tune, radiating a contagious joy that fills the air. The lyrics of the song are centered around the theme of sustainability and the importance of driving cleaner and greener vehicles.
Amidst this lively atmosphere, a striking, sleek Hyundai Ioniq gracefully glides through the bustling streets. The Ioniq's electric motor hums silently, emphasizing its eco-friendly nature. Its dynamic design catches the attention of pedestrians, drawing their gaze towards this remarkable vehicle.
As the Ioniq continues its journey, the ad showcases its impressive features. The vehicle's cutting-edge technology and advanced safety systems are highlighted, emphasizing Hyundai's commitment to providing a superior driving experience without compromising on sustainability.
The TV spot concludes with a powerful message: "The 2017 Hyundai Ioniq, driving us towards a cleaner, happier future." The vibrant cityscape transforms into a lush, green landscape, symbolizing the positive impact of choosing an eco-friendly vehicle.
This TV spot aimed to captivate the audience's attention with its engaging visuals, catchy song, and compelling message. By portraying the Hyundai Ioniq as a vehicle that combines style, performance, and sustainability, the advertisement successfully instilled a sense of excitement and desire within viewers.
Overall, the 2017 Hyundai Ioniq TV spot, 'A Happy Tune' effectively conveyed the vehicle's innovative features and environmental benefits in a creative and memorable manner. It showcased Hyundai's dedication to driving towards a cleaner, happier future, leaving viewers inspired to consider the Ioniq as a viable and rewarding choice in the realm of eco-friendly vehicles.
2017 Hyundai Ioniq TV commercial - A Happy Tune produced for Hyundai was first shown on television on April 16, 2017.
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Innocean is a global marketing communication company that was founded in 2005. It primarily manages the marketing communication of the Hyundai Motor Company and has 31 offices in 16 countries. Innocea...