Burlington, also known as Burlington Stores, is a retail company that specializes in off-price shopping. Established in 1972, Burlington offers a wide range of products including clothing, shoes, acce...
Burlington Coat Factory's TV spot, 'Right Coat,' is a heartwarming advertisement that highlights the importance of finding the perfect coat for the winter season. The commercial begins with a middle-aged man shopping for a winter coat in Burlington Coat Factory. He seems a bit lost and indecisive, touching various coats and jackets but unable to settle on any one choice.
As he browses through the aisles, he finds himself surrounded by various people, all with different coat preferences and styles. There's a young girl looking for a warm and cozy coat, a woman looking for a stylish puffer jacket, and a man searching for a sophisticated wool overcoat. Despite their differences, they're all united by their common goal of finding the perfect coat for the winter.
Just when the man seems to have given up, he spots a beautiful gray wool overcoat that catches his eye. He tries it on and instantly falls in love with it. However, he's unsure if it's the right coat for him and looks around for some reassurance.
That's when he notices a young boy standing beside him, smiling and nodding at him approvingly. The man is taken aback by the boy's gesture and realizes that the boy has chosen his coat for him. The commercial closes with a message that states, "Everyone deserves the right coat. Burlington Coat Factory, we're more than coats."
Overall, Burlington Coat Factory's 'Right Coat' TV spot is a touching advertisement that encourages viewers to find comfort in the cold winter season by finding the perfect coat for them. The commercial reminds us that the perfect coat can not only provide warmth and comfort but can also inspire confidence and self-assurance.
Burlington Coat Factory TV commercial - Right Coat produced for Burlington was first shown on television on September 29, 2013.
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