State Farm television commercial 2020

What the State Farm TV commercial - New Normal is about.

Title: "Embracing the New Normal: State Farm's Inspiring TV Spot"

Introduction:In a world where change is the only constant, State Farm brings us a heartwarming and thought-provoking television spot titled "New Normal," featuring the empowering song "Rise Up" by Andra Day. This powerful advertisement captures not only the essence of State Farm's commitment to its customers but also the resilience and strength within us all. Let's dive into the story behind this captivating TV spot.

The Setting:The commercial opens with a montage of everyday scenes that depict the diverse lives of individuals. From families enjoying picnics in the park to individuals pursuing their passions and overcoming challenges, the spot captures the beauty and complexity of life.

The Narration:As the scenes unfold, a comforting narrator's voice invites viewers to embrace change and adapt to the ever-evolving circumstances that life presents. The script explores the concept of a "new normal" and how we can navigate through it with the help of State Farm.

The Soundtrack:The sentimental and soul-stirring melody of Andra Day's "Rise Up" perfectly complements the visual narrative. As the song plays in the background, it resonates with viewers on an emotional level, inspiring them to stand tall and persevere in the face of adversity.

The Message:State Farm's TV spot communicates a powerful message of hope, resilience, and comfort. It reminds us that, despite the unpredictability of life, we can find strength in the face of challenges. By providing reliable insurance coverage and financial support, State Farm stands as a pillar of reassurance during these uncertain times.

The Resolve:Towards the end of the spot, the scenes transition to moments where State Farm agents show up to help individuals and families through their toughest times. Whether it's a reassuring hand on the shoulder, aid after a car accident, or assistance rebuilding after a disaster, State Farm is portrayed as a dedicated partner, helping people return to their new normal.

Conclusion:State Farm's "New Normal" TV spot, using Andra Day's poignant song "Rise Up," effectively captures the spirit of adaptability, resilience, and support. It serves as a reminder that even during the most challenging times, State Farm is there to lend a helping hand. This commercial encourages us all to embrace change and find strength in our new normals, knowing that State Farm will be by our side along the way.

State Farm TV commercial - New Normal produced for State Farm was first shown on television on March 26, 2020.

Song from commercial State Farm TV Spot, 'New Normal' Song by Andra Day

"Rise Up" is a powerful and inspiring song by American singer-songwriter Andra Day. It was released as the second single from her debut album, "Cheers to the Fall," in 2015. The song gained significant popularity and has since become one of Day's signature songs.

Inspiration and Meaning"Rise Up" is known for its uplifting and empowering message. It resonates with many people as it encourages perseverance and resilience in the face of adversity. The lyrics speak to the struggles and challenges individuals may face in life, urging them to find the strength to rise above their circumstances.

The song's universal appeal has led it to be adopted by various movements and causes. It has been associated with the Black Lives Matter movement, symbolizing the fight against racial injustice and the call for equality. The song's emotional depth and powerful vocals have made it an anthem for many who seek hope and inspiration.

Production and SuccessAndra Day co-wrote "Rise Up" with Jennifer Decilveo, who also produced the track. The song's soulful sound, combined with Day's incredible vocal performance, resonates with listeners on an emotional level. The song's production incorporates elements of gospel, pop, and R&B, creating a powerful and dynamic musical backdrop for the lyrics.

"Rise Up" received critical acclaim and achieved commercial success. It reached the top 40 on the Billboard Hot 100 chart and was certified platinum in the United States. The song's popularity was further boosted when it was performed by Andra Day at various high-profile events, including the 2016 Democratic National Convention and the 2017 Women's March.

Impact and Legacy"Rise Up" has had a profound impact on listeners worldwide. Its emotionally charged lyrics and Day's impassioned delivery have resonated with people facing personal challenges and those seeking inspiration and motivation. The song's timeless message of resilience and inner strength has made it a source of comfort and empowerment for many.

In addition to its success as a single, "Rise Up" has been featured in various films, television shows, and commercials. Its universal message and uplifting melody continue to captivate audiences and inspire others to face their difficulties head-on.

Conclusion"Rise Up" is a powerful and inspirational song by Andra Day that encourages perseverance and resilience in the face of adversity. With its universal message of hope and inner strength, the song has resonated with listeners worldwide and has become an anthem for various movements and causes. Through her soulful vocals and emotional delivery, Andra Day has created a timeless and impactful song that continues to inspire and uplift others.