Sonic Drive-In is a fast-food chain that began operating in 1953 in Shawnee, Oklahoma. Today, it has become a household name with more than 3,500 locations in the United States alone, making it one of...
The Sonic Drive-In Spicy Chicken Sandwiches TV Spot, 'New Word' is an exciting and energetic advertisement that depicts the thrill of trying something novel and bold. The ad shows a group of friends hanging out in a car outside a Sonic Drive-In, excitedly discussing the new word they've discovered. Suddenly, a Sonic employee interrupts them, holding out a tray of the restaurant's new Spicy Chicken Sandwiches.
The friends excitedly try the sandwiches, acknowledging the new taste sensation that's as thrilling as discovering a new word. They then proceed to create their personalized versions of the "new word," using words like "hot-tacular," "flame-ops," and "heat-luscious." These words demonstrate how the sandwich's flavor is so unique and exciting that it requires its language.
Throughout the ad, the vibrant and upbeat soundtrack complements the energy of the friends enjoying their sandwiches and discovering the new word. The advertisement's overall effect is to generate excitement for the Sonic Drive-In's Spicy Chicken Sandwich, appealing particularly to those seeking something bold and adventurous in their meals.
In conclusion, the Sonic Drive-In Spicy Chicken Sandwiches TV Spot, 'New Word' is creatively produced to illustrate the unique eating experience that comes with trying the restaurant's latest burger sensation. The advertisement's vibrant and upbeat energy captures the thrill of discovery, creativity, and enjoyment, making it a must-see for those who love trying new and daring flavors.
Sonic Drive-In Spicy Chicken Sandwiches TV commercial - New Word produced for Sonic Drive-In was first shown on television on October 27, 2013.
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