Overview of ADTADT (ADT Inc.) is a leading provider of electronic security, automation, and alarm monitoring services in the United States and Canada. The company was founded in 1874 and has its headq...
ADT, the well-known security company, recently released a new TV spot titled ‘Before Breakfast’. The ad featured Jonathan Scott and Drew Scott, better known as the Property Brothers, who are well-known for helping individuals renovate and sell homes on their popular reality TV show. The ad opens with the brothers walking into their luxurious home as they joke about the security system being overkill.
The viewer sees as Jonathan sets the home security system from the comfort of his bed before rolling over to go back to sleep. As he does so, the house alarm goes off, and the brothers jump into action to safeguard their home. The rest of the ad highlights the security features of ADT's security system, including smart locks, cameras, and mobile alerts, which work seamlessly together to keep the home secure.
The ad is set to the upbeat song, ‘One Minute More’ by Capital Cities, infusing a sense of energy and excitement to the entire commercial. Overall, the ad is engaging, informative, and entertaining, giving viewers a glimpse of the extensive range of security features that ADT brings to homeowners.
In closing, the new ADT TV spot, ‘Before Breakfast’ is an excellent commercial that showcases the peace of mind that comes with having a reliable home security system. With the Property Brothers as the face of the advert and a catchy song that adds a lively feel to the ad, it is no surprise that this commercial has been well-received by viewers and has helped drive sales for the company.
ADT TV Spot, ‘Before Breakfast’ produced for ADT was first shown on television on September 8, 2022.
The song "Safe and Sound" is by the American indie pop duo Capital Cities. It was released as a single in 2011 and later included on their debut album "In a Tidal Wave of Mystery" in 2013. The song gained significant popularity and achieved commercial success worldwide.
Song Meaning and LyricsThe lyrics of "Safe and Sound" convey a message of support, encouragement, and finding solace in a relationship. The song's chorus goes, "You could be my luck / Even if the sky is falling down / I know that we'll be safe and sound." This line reflects the idea that despite any challenges or hardships , the narrator and their partner will remain strong together.
Musical Style and Production"Safe and Sound" is a synth-pop, dance-pop, and alternative rock song. It features catchy melodies, electronic elements, and an upbeat rhythm that contributes to its infectious sound. The song was written and produced by Capital Cities members Ryan Merchant and Sebu Simonian ), who skillfully blended different musical influences to create a unique and memorable track.
Reception and Impact"Safe and Sound" received positive reviews from music critics, who praised its catchy nature and uplifting message. The song achieved commercial success, reaching high positions on various music charts worldwide. It particularly gained popularity through its music video, which features the band members performing alongside a group of synchronized dancers.
Conclusion"Safe and Sound" by Capital Cities is a synth-pop, dance-pop, and alternative rock song that conveys a message of support and encouragement. Its catchy melodies, electronic elements, and positive lyrics have made it a popular and well-received track.
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