What the Prudential TV commercial - Ribbon Experiment is about.

The Prudential TV spot, 'Ribbon Experiment' is a heartwarming advertisement that highlights the importance of financial planning and the security it can bring to our lives. The commercial opens with a group of individuals, each holding a ribbon that represents their life expectancy. They are instructed to tie the ribbon to their wrist, and as they do, the color of the ribbon changes, signifying the impact of factors such as lifestyle choices, genetics, and family history on life expectancy.

The ad goes on to show the individuals going about their daily lives, with the ribbons serving as a constant reminder of the finite nature of their time on earth. We follow their ups and downs, struggles and triumphs, until we reach a pivotal moment when one of the individuals is diagnosed with a serious health condition.

However, thanks to the financial planning and security provided by Prudential, the individual is able to carry on with their life without the added stress of financial worries. The final scene shows the individuals coming together once again, their ribbons now a symbol of security and peace of mind, rather than fear and uncertainty.

The Prudential TV spot, 'Ribbon Experiment' is a poignant reminder of the importance of taking control of our financial future and planning for the unexpected. It is a powerful message that resonates with all of us, regardless of our age or financial situation, and serves as a call to action to take proactive steps towards securing our financial wellbeing.

Prudential TV commercial - Ribbon Experiment produced for Prudential was first shown on television on February 2, 2014.