Toys R Us closed down because it had billions of dollars in debt and could no longer invest the money required to keep up with competition. This ultimately led to the company filing for bankruptcy and selling or closing its last remaining stores.

The company filed for bankruptcy in 2017 and 2018, closing all of its stores in the US, UK, and Australia, with the last US stores closing in 2021. Operations in other international markets such as Asia and Africa were less affected, but chains in Canada, parts of Europe and Asia were eventually sold to third parties.

Toys R Us was a victim of its own success. It became so big and dominant in the toy market that it failed to adapt when new competitors, like Amazon, entered the scene. Toys R Us didn't innovate to keep up with changing consumer trends – they just relied on their tried and tested formula.

Now, the toy store's parent company, WHP Global, has a new vision to bring the toy store back to customers who never wanted to stop being a Toys “R” Us Kid. Up to 24 new Toys “R” Us flagship stores will open around the country beginning in 2024, CNN Business reports.

By the late 1950s, U.S. toy sales had surpassed 1 billion dollars. So, when Lazarus opened Toys R Us, the toy emporium was a hit. It was one of a kind. Because virtually all toy stores at the time were small-scale, mom-and-pop operations, with many fewer toys available, Toys R Us had no comparable competitors.

Toys R Us is planning a brick-and-mortar comeback in the U.S., with up to 24 new flagship stores. Toys R Us' parent company, WHP Global, announced plans to open as many as 24 new stores in the U.S. as early as next year.

Toys “R” Us does exist already. They had an online return in 2021 after being acquired by WHP Global and now work with Macy's to sell toys online under the Toys “R” Us name.

Toys R Us is set to open nine new stores in the coming weeks as the retailer makes a return to UK high streets. The openings mark the first time the chain will be back since its collapse in 2018. Each shop will open within WH Smith stores, with one ready to welcome shoppers as soon as next week.

WHP Global acquired Toys R Us from Tru Kids Inc. in 2021. Tru Kids bought the brand in a 2018 liquidation sale.

“Season 4 has not been greenlit,” he makes clear. “We need everyone to watch and watch again. That's what Netflix cares about, as many eyes as possible. To get Season 4, we need everybody to watch all 12 episodes at least once.”

The news: Toys R Us parent company WHP Global mapped out what it calls an “Air, Land and Sea” expansion plan that includes opening up to two dozen flagship stores, as well as developing a new retail format that will appear in airports and cruise ships.

Etymology. After Toys "R" Us, American toy-store chain, itself a phonetic rendering of "toys are us".