The answer is simple: Diet Coke Lime was given the pink slip to make room for a new series of flavors created with millennials in mind. In an effort to stay fresh and relevant, Coca-Cola decided to phase out Diet Coke Lime and replace it with a new line of flavors that it hoped would resonate with the younger audience.

DIET COKE LAUNCHES NEW GLOBAL CAMPAIGN 'LOVE WHAT YOU LOVE' The integrated marketing campaign celebrates individuals that embrace a positive, unapologetic attitude, by knowing who they are and what they love, staying true to doing things their own way.

Kate Moss London, July 2023: Last week, Diet Coke and Kate Moss officially launched the new 'Diet Coke Break by Kate Moss' as part of the 'Love What You Love' campaign. Kate Moss and assorted VIP friends celebrated the launch and got a first look at the brand new TV advert in an immersive experience at Marble Arch's Frameless.

Diet Coke Lime

McDonald's says customers now prefer other drinks such as Coke No Sugar instead of Diet. “At McDonald's, we are committed to providing great-tasting, great-value food and drinks our customers know and love,” a spokesman said. Diet Coke will be sold at McDonald's stores until they run out of stock.

American Coke is made with high-fructose corn syrup and Mexican Coke is crafted with cane sugar. Cane sugar is less processed than high-fructose corn syrup, so it offers a more natural - some would say purer or more clean-tasting - version of the drink.

Throughout the decades and multitudes of marketing campaigns, Coca-Cola has consistently communicated one strong and compelling message: pleasure. Enduring, simple slogans such as “Enjoy” and “Happiness” never go out of style and translate easily across the globe.

The Coca-Cola Company purpose remains clear: To refresh the world and make a difference. This purpose is uniquely us. It's why we exist, and it's needed now, more than ever.

supermodel Gigi Hadid American supermodel Gigi Hadid is cooking pasta and memories with her pals in a new Coke spot. Why? Because the carbonated beverage giant believes that food builds and fosters relationships, and makes meal moments magical. Thus, a global campaign christened 'A Recipe for Magic'.

Conspiracy theories The company intentionally changed the formula, hoping consumers would be upset with the company, and demand the original formula to return, which in turn would cause sales to spike. Keough, the company president, answered this speculation by saying "We're not that dumb, and we're not that smart."

Perhaps the biggest reason you're seeing more "zero sugar" drinks on the shelf has to do with shifting consumer preferences. "Zero sugar has a more favorable meaning than diet these days," Dr. Williams says, adding that the word "diet" has fallen out of vogue for younger shoppers like Millennials and Gen Z.

“In response to customer feedback and growing popularity for other low- to no-sugar beverages, McDonald's will no longer offer Diet Coca-Cola across Australian restaurants from 11 January 2023.