Joining Forces is a campaign launched by First Lady Michelle Obama and Dr. Jill Biden in 2011. The goal of this campaign was to support and honor military families. The campaign has partnered with various organizations and individuals to provide resources and support to military families around the world.
In this particular TV spot, titled "Married," the renowned filmmaker Steven Spielberg narrates the story of a military couple, John and Maria, who have been married for several years. John is a Marine and has served multiple tours of duty overseas. Spielberg tells their story with both compassion and respect.
The TV spot showcases the couple's love and dedication to each other, highlighting the sacrifices they have made to serve their country. It portrays the difficulties of being a military family, including long periods of separation, the anxieties of deployment, and the hardships they face during reintegration after serving abroad.
The Joining Forces campaign has been instrumental in raising awareness about the challenges faced by military families and provides resources for education, employment, and wellness. With the help of dedicated individuals such as Steven Spielberg, the campaign has continued to support and honor veterans and their families.
Joining Forces TV commercial - Married produced for Joining Forces was first shown on television on October 11, 2012.
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