Overview of DiurexDiurex is a brand of over-the-counter (OTC) diuretics that are used to relieve bloating, water retention, swelling and other discomforts associated with premenstrual syndrome (PMS),...
The Diurex TV Spot, titled 'Period,' portrays a relatable story of a woman who experiences bloating and water retention during her menstrual cycle. As the commercial begins, the woman is seen sitting uncomfortably on a couch, holding a heating pad to ease the discomfort. However, the discomfort continues, and the woman looks for alternative solutions.
The ad goes on to explain how Diurex is a solution that can help women overcome excess water weight gain and bloating during their periods. The commercial presents Diurex as a diuretic that helps reduce water weight gain and bloating, making women feel more comfortable and confident during their menstrual cycle.
The TV spot is well-produced and targets women who want a product to help alleviate discomfort during their period. With relatable messaging and real-life scenarios, the spot manages to convey the product benefits effectively. The commercial ends with a message that Diurex is a solution that women can rely on to stay comfortable during their periods.
Overall, the Diurex TV Spot 'Period' connects with women during a time when they seek comfort and relief. It is an excellent example of how a company can address a personal issue in a sensitive and respectful way while promoting their product's benefits.
Diurex TV commercial - Period produced for Diurex was first shown on television on June 9, 2013.
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