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Advertisers of the WeatherTech Floor Liners TV Spot, 'At the Beach'

WeatherTech Floor Liners TV commercial - At the Beach
WeatherTech

WeatherTech is a company that specializes in manufacturing custom-fit automotive accessories such as car mats, floor mats, trunk liners, and vent visors. The company is known for its commitment to qua...

What the WeatherTech Floor Liners TV commercial - At the Beach is about.

WeatherTech Floor Liners TV commercial - At the Beach

In the enchanting TV spot titled 'At the Beach', WeatherTech Floor Liners takes us on a captivating journey where the elements of nature clash with the comforts of modern life. Set against the backdrop of a picturesque beach, this advertisement showcases the unrivaled protection and durability provided by WeatherTech Floor Liners.

As the camera pans over the sandy shore, we are introduced to a family enjoying a day of sun, sand, and surf. Their beach day takes an unexpected turn when a sudden downpour descends upon them, threatening to dampen their spirits. It seems as though Mother Nature herself wants to test the resilience of their floor liners.

But fear not, for WeatherTech steps in, illustrating the versatility and reliability of their product. As raindrops cascade from above, the family retreats to their trusty vehicle, fully equipped with WeatherTech Floor Liners. With a confident and carefree stride, they step into the car, unaffected by the wet and muddy conditions.

The TV spot puts a spotlight on the exceptional craftsmanship of WeatherTech Floor Liners. These innovative floor liners boast a precise fit, engineered to effectively trap and contain dirt, spills, and debris. Whether it's sand from the beach, mud from a hike, or just the everyday messes of life, WeatherTech Floor Liners provide an unbeatable barrier of protection for your vehicle's interior.

As the ad reaches its climax, the camera cuts to a close-up shot of the floor liners. They emerge immaculate amidst the chaos, showcasing their incredible ability to keep the vehicle's carpet pristine. The family, now comfortably seated inside their vehicle, smiles with relief and satisfaction, knowing that WeatherTech Floor Liners have effortlessly conquered the challenges thrown at them.

Accompanied by an uplifting and catchy soundtrack, this TV spot seamlessly combines the natural beauty of the beach with the reliability and durability of WeatherTech Floor Liners. It highlights the brand's commitment to creating products that are not only functional but also aesthetically pleasing.

By the end of the ad, viewers are left with a lasting impression of WeatherTech Floor Liners as the ultimate solution to keep their vehicle's interior clean and protected, no matter what adventures or unexpected weather come their way.

The 'At the Beach' TV spot is a testament to the resilience and dependability of WeatherTech Floor Liners. It reminds us all that nature's fury may be unpredictable, but with the right equipment, we can confidently face any challenge head-on. So, whether you're hitting the beach, venturing into the wilderness, or simply braving the daily commute, trust WeatherTech Floor Liners to keep your vehicle looking and feeling as good as new.

WeatherTech Floor Liners TV commercial - At the Beach produced for WeatherTech was first shown on television on July 19, 2012.

Frequently Asked Questions about weathertech floor liners tv spot, 'at the beach'

WeatherTech uses a patented High-Density Tri-Extruded (HDTE) material to create our FloorLiners. This material features a more rigid core, which helps strengthen the product so it can stand up to any mess you throw at it. The HDTE material comes in large sheets that are then heated in a large industrial oven.

Manufactured with Pride in the Midwest: This is where almost all of WeatherTech's products are manufactured, in the heartland of America. WeatherTech's pledge to American manufacturing extends beyond just making our products in the United States though.

WeatherTech Trim-to-Fit Floor Mats: This material is tough enough to stand up to the toughest weather-related messes, while at the same time, letting customers trim them to fit with just a pair of scissors. Outer ridges help keep rain, mud, spills and plenty more contained on the mat and off your interior carpet.

It meets and exceeds all standards. Compared to stock mats, WeatherTech liners are tougher and have longer durability. They also perform better than most aftermarket mats. Their precise craftsmanship gives them an edge over all the others.

These include:

  • Anti-Fatigue Comfort. Anti-fatigue mats for wet & dry areas are usually designed as meshes without any backing to allow moisture drainage or seepage.
  • Safety Messages.
  • Floor Protection.
  • Industry-Specific Protection.
  • Grease, Oil & Chemical-Resistance.

Just as the name implies, floor liners are designed to line every square inch of the floor of your vehicle. They are traditionally custom made, which means developers will need to scan the floor of your truck or SUV to create a liner that perfectly matches the contours of your vehicle.

WeatherTech actually uses a slightly different material for its All-Weather Mat and Trim-to-Fit Floor Mat products. The material is an advanced rubber-like Thermoplastic Elastomer (TPE), and contains no latex, PVCs, cadmium or lead, and just like the FloorLiner material is still 100% recyclable.

Private company WeatherTech

WeatherTech Logo
TypePrivate company
Key peopleDavid MacNeil (founder and CEO)
ProductsAutomobile accessories
Number of employees950 (2014)

More than just dirt-stoppers, floor mats reduce the risk of accidents by making wet areas and slick floors less slippery. They promote a positive image.

Rubber Floor Mats

  • They're durable and long-lasting. Rubber floor mats are designed to withstand a lot of wear and tear.
  • They're easy to clean.
  • They offer good traction.
  • They're comfortable.
  • They're customizable.
  • They're stylish.

Top 6 Competitors & Alternatives to weathertech.com The closest competitor to weathertech.com are partcatalog.com, covercraft.com and autoaccessoriesgarage.com. To understand more about weathertech.com and its competitors, sign up for a free account to explore Semrush's Traffic Analytics and Market Explorer tools.

Comparison of the best floor mats for 2022

Floor mats
Best floor mats overallHusky Liners X-act Contour Floor Liners
Best floor mats overall runner-upWeatherTech FloorLiner
Best floor mats if money is no objectHusky Liners WeatherBeater Floor Liners
Best floor mats if money is no object runner-upWeatherTech FloorLiner HP

Videos

Watch WeatherTech Floor Liners TV Commercial, 'At the Beach'

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Actors

Actors who starred in WeatherTech Floor Liners TV Spot, 'At the Beach'

Tim Krueger photo
Agenices

Agenices of the WeatherTech Floor Liners TV Spot, 'At the Beach'

WeatherTech Floor Liners TV commercial - At the Beach
Pinnacle Advertising

Pinnacle Advertising is a leading marketing communications agency that was founded in 1998. The agency is headquartered in Boston, Massachusetts, and has multiple offices throughout the United States,...

Products

Products Advertised

WeatherTech FloorLiner
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