The National Basketball Association (NBA) is a professional basketball league in North America. It is widely recognized as one of the major sports leagues in the United States and Canada. The NBA cons...
The NBA TV Spot, 'Chinese New Year Secret Envelope' featuring basketball stars Jeremy Lin and Steph Curry is a beautiful and heartwarming commercial aimed at celebrating the Chinese New Year and the traditions that come with it.
The commercial begins with Jeremy Lin receiving a red envelope, a traditional gift given during the Chinese New Year, from an older woman. He is then shown looking at the envelope, seemingly perplexed, before asking Steph Curry for help. Curry advises him to open the envelope and see what's inside. Upon opening the envelope, Lin finds a piece of paper with a traditional Chinese character and is unsure of its meaning.
Curry then takes him on a journey to learn about the traditions behind the gift. The two basketball stars visit the city and are shown various Chinese New Year traditions such as the Lion Dance and firecrackers. Throughout the commercial, Lin is trying to uncover the meaning of the paper in the envelope and how it fits into the traditions they're experiencing.
The NBA TV spot not only highlights and celebrates the Chinese New Year but also highlights the bond between two individuals who come from different backgrounds. Despite the differences, they're united in their joy for the cultural celebration. It showcases how sports can bring people from different backgrounds together to celebrate and find common ground.
In the end, Lin realizes the paper he received was part of a game, wherein one person would receive a paper with a character on it, and the other person has to guess the character. The commercial ends with Lin and Curry sharing a laugh, ultimately revealing the true meaning of the gift.
Overall, the NBA TV Spot, 'Chinese New Year Secret Envelope' is a heartwarming and engaging advertisement that celebrates Chinese culture and traditions while promoting the spirit of sportsmanship and unity.
NBA TV commercial - Chinese New Year Secret Envelope Ft. Jeremy Lin, Steph Curry produced for NBA was first shown on television on January 27, 2017.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...