Bayer and AbbVie dominated the list of top new TV ads in the first half of 2023 with ads for cold/flu/allergy med Astepro and immunology drug Skyrizi, respectively. Direct-to-consumer (DTC) TV advertising remains popular in the US pharma world.

The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the country's leading innovative biopharmaceutical research companies, which are devoted to discovering and developing medicines that enable patients to live longer and healthier lives.

Conclusion: COVID-19 abates, specialty drugs dominate, and biosimilars promise growth. To date in 2023, trends in the U.S. pharmaceutical market include: COVID deaths and RSV, cough, colds, and flu are declining. Specialty drugs currently represent around 51% of total market sales.

Johnson & Johnson retained its title as the world's most valuable pharma brand and snagged the strongest pharma brand title from Pfizer, while CSL was named the fastest-growing brand. Source: Getty Images.

We strive to conduct effective advocacy for public policies that encourage the discovery of important, new medicines for patients by biopharmaceutical research companies. To accomplish this mission, we're dedicated to working with everyone in Washington, DC, and across the country.

The selection and the corresponding placements have been chosen based on each pharmaceutical company's market capitalization as of 31 March 2023 (information sourced from Global Data).

• Merck & Co Inc.
• Pfizer Inc.
• Bristol-Myers Squibb Co.
• Amgen Inc.
• Gilead Sciences Inc.
• Regeneron Pharmaceuticals Inc.
• Vertex Pharmaceuticals Inc.

Pharma companies are experiencing a wave of innovations – from new treatment modalities, to smart machines, advanced analytics, and digital connectivity. Although these implications are challenging, they may represent possible opportunities for savings in several areas.

The global revenue of the pharmaceutical market is 1.2 trillion dollars. With such capital at stake and with the pace of technological disruption, the pharma industry has to embrace new technologies, patient design, and innovations and put a greater focus on prevention and digital health.

Taking the number one spot in 2023 is American multinational pharmaceutical and biotechnology corporation, Pfizer.

The Top 15 Pharmaceutical Companies in the World in 2023 ranked by revenue from pharmaceutical drug sales

• GlaxoSmithKline plc (UK) – $36.75 billion.
• Takeda (Japan) – $29.40 billion.
• Eli Lilly (US) – $28.54 billion.
• Gilead Sciences (US) – $27.81 billion.
• Novo Nordisk (Denmark) – $25.40 billion.
• Amgen Inc (US) – $24.81 billion.

The Pharmaceutical Research and Manufacturers of America (PhRMA) represents research-based pharmaceutical and biotechnology companies. Our members develop and market new medicines to enable patients to live longer and healthier lives.

There are six components to this mission: • being readily available to patients with or without an appointment; • identifying and managing or triaging health-related problems; • health promotion; • assuring effectiveness of medicines; • preventing harm from medicines; and • making responsible use of limited health-care ...