The Pharmaceutical Research and Manufacturers of America (PhRMA) has launched the next phase of its Go Boldly campaign, titled "Together," featuring the stories of researchers and patients who are benefiting from ground breaking research in areas like Alzheimer's Disease, cancer and heart disease.

Pharmaceutical companies do direct-to-consumer advertising because they can and because they see a financial benefit. GAZETTE: Obviously, much of this is consumers coming in and saying, “Doc, can you get me this?” But doctors watch TV, too, is that part of it as well?

Our aim is to analyze the day's news, showing readers not only what they need to know, but why they need to know it. Beyond the daily, the Fierce Pharma team produces special reports that take stock of the industry's products and finances, and shed new light on industry trends.

Merck published the first print DTC ad for a pneumonia vaccine targeting those aged 65 years and older, and Boots Pharmaceuticals aired the first DTC television commercial in 1983 for the prescription ibuprofen Rufen.

People also hate the descriptions of the side effects that drugs can cause. It is not unusual for half of a 60 second commercial to be devoted to describing adverse events. Such detailed descriptions, however, are required by the FDA for the ad to get approved.

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Big Pharma is also the biggest defrauder of the Federal Government under the False Claims Act, according to consumer watchdog group Public Citizen. The industry has a history of fraud, bribery, lawsuits and scandals. Despite criminal charges and fines, Big Pharma companies continue to do business.

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According to the Story of Advertising by James Playsted Wood, the first known written ad in the history of advertising was found by archeologists in the ruins of Thebes, known to the ancient Egyptians as Waset. It was the papyrus created in 3000 BC on behalf of a slaveholder who was trying to find one of his slaves.

Marketers often use tactics such as sexual imagery in their advertisements to capture the consumer's attention for longer. Sex in advertising is also incorporated using hints of sexual behavior.

But a recent study finds the drugs promoted in these ads are not any better – and are sometimes worse – than others on the market. They often aren't intended as first-line therapies, deliver little value to patients or have more side effects than other equally effective treatments.

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