Choice Home Warranty is a well-established company that specializes in providing home warranty services to homeowners across the United States. With a strong presence in the industry, Choice Home Warr...
Choice Home Warranty's TV spot titled 'Sucker Punch' features the legendary boxer George Foreman. The commercial showcases the former heavyweight champion's legendary punching power as he demonstrates how easily he can knock something out with a single punch. In this spot, the "something" that he knocks out with ease is a home appliance that has stopped working.
The commercial's central theme is that home appliances can break down at any time, and with Choice Home Warranty, homeowners don't have to worry. In the ad, Foreman delivers an electrifying performance, showing his characteristic power and precision. As he throws a few hooks and jabs, he explains the benefits of having Choice Home Warranty, which will protect your home appliances from unexpected breakdowns.
The commercial's creative direction is excellent as it vividly illustrates the subject matter with in an innovative way. Foreman's personality and legendary status add gravitas to the promises made in the advertisement. He tells us about his memories of cutting down trees in his backyard because he had nothing else to do with his day after his training. Without a doubt, this is meant to showcase his vigorous punch, but it also highlights the potential risks that come with home ownership.
The kicker to the commercial showcases the Choice Home Warranty customer service when the fictional client receives a call from the specialist. The specialist tells them that they are approved, reassuring the customer that their appliances will be fixed quickly. It shows that Choice Home Warranty not only talks the talk but walks the walk when it comes to taking care of their customers.
In conclusion, the 'Sucker Punch' spot featuring George Foreman is a creative yet effective showcase of the Choice Home Warranty brand. It's an engaging advertisement that's sure to grab the viewer's attention and leave a lasting impression.
Choice Home Warranty TV commercial - Sucker Punch produced for Choice Home Warranty was first shown on television on February 6, 2019.
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