What the UNTUCKit TV commercial - UNTUCKit Responds to Caleb Gardner is about.

The UNTUCKit brand recently released a TV spot after a viral video by Caleb Gardner, a digital strategist, criticized the fashion industry for perpetuating a ridiculous standard of beauty. In the video, Gardner explained how the fashion industry often requires men to tuck in their shirts, which can create an unflattering look for those who are not model-thin.

UNTUCKit is a clothing brand that has made it their mission to change this standard. They specialize in creating shirts designed to be worn untucked, providing a stylish and comfortable alternative to traditional button-ups.

The TV spot shows various men wearing UNTUCKit shirts, proudly untucked, while a voiceover explains, "We heard Caleb's message loud and clear. Clothes should feel comfortable, they should fit the way they're supposed to, and they should make you look great." The ad highlights the brand's commitment to creating clothing that fits the modern man's lifestyle, rather than perpetuating an unrealistic ideal.

Overall, the UNTUCKit TV spot successfully responds to Caleb Gardner's message while promoting the brand's unique style and approach to fashion. By embracing the idea that clothing should be comfortable and practical, UNTUCKit has become a go-to brand for many men looking for stylish and functional pieces.

UNTUCKit TV commercial - UNTUCKit Responds to Caleb Gardner produced for UNTUCKit was first shown on television on August 15, 2020.