We started UNTUCKit…. because we couldn't find shirts that looked good untucked. It's a tough style to get right. That's why we created the perfect untucked shirt. It has that just-right length, fits all shapes and sizes, and helps you look sharp - even at your most casual.

If you're familiar with Untuckit, the 10-year-old clothing company that designs collared shirts for men to wear untucked, chances are you've come across its first TV commercial. The 30-second spot features founder and executive chairman Chris Riccobono walking down a street in New York City.

Enter Chris Riccobono '01, a PC finance major and tennis player who went on to dream up UNTUCKit. The clothing brand is known for creating shirts that are the perfect length to wear (obviously) untucked.

After years of Covid-19-related challenges, DTC apparel brand Untuckit is bouncing back, clocking record sales and heading into 2023 as a profitable business. Untuckit, which launched in 2011, had a tough road in 2020 as the pandemic upended demand for traditional office wear.

They can be too long, too wide, too billowy, or all of the above. That's where UNTUCKit makes the difference, as their untucked shirts are specifically engineered for this reason, designed with a precise fit and meant to be worn untucked.

A ready-to-wear shirt that is built to be worn untucked will have a few defining elements. These shirts often consist of square hems (those that are one length all of the way around), shorter cut, slimmer built similar to that of a t-shirt, and most important no visible tails.

Casual: If you're are wearing a short-sleeved shirt, polo or t-shirt to a casual occasion, always leave it untucked. Smart Casual: If you are wearing a casual shirt by itself leave it untucked, however, if you are wearing a shirt paired with a casual jacket or coat, tuck it in for smart casual occasions.

Our shirts are made all over to ensure the highest quality. Click here to read more: https://www.untuckit.com/pages/our-quality? We source fabric from Peru, Italy, and Mauritius among others. They're primarily constructed in Mauritius, Vietnam, and Peru.

Providence College Riccobono – Admission at Providence College.

Untuckit, which sells online and via brick-and-mortar stores, wants to drive sales outside of the brand's loyal customers and is using humorous content that still manages to touch on a variety of brand attributes in an attempt to raise awareness of its shirts and convert viewers into customers.

A Fit for Every Body These “No-Tuck shirts” are designed specifically for big and tall men, featuring a shorter body and longer sleeves. An ideal length should fully cover your belt, but still allow access to your pant pockets.

UNTUCKit shirts are designed to be worn untucked - no tucking or tailoring required. A tailored fit in the torso and perfect untucked length allows guys of all shapes and sizes to look polished when dressing casual.