Apple Music television commercial 2017

What the Apple Music TV commercial - Discover Khalid is about.

Apple Music's TV Spot, 'Discover Khalid' is a captivating portrayal of the popular R&B artist's meteoric rise to fame and his unique musical journey. With its visually stunning cinematography and an intimate glimpse into Khalid's life, this commercial is a powerful representation of the impact music can have on individuals and the world.

The TV spot commences with a shot of Khalid in a dimly lit recording studio, passionately pouring his heart and soul into his music. As the camera pans out, we witness the walls adorned with posters of iconic musicians who have inspired Khalid throughout his own artistic endeavors. This subtle nod to his musical influences immediately sets the tone for the theme of discovery and paying homage to the greats that came before him.

As the commercial progresses, we are taken on an immersive journey through Khalid's creative process. We witness him collaborating with talented musicians, exchanging ideas, and pushing the boundaries of his sound. The seamless transitions between footage of live performances, intense songwriting sessions, and candid behind-the-scenes moments allow us to truly immerse ourselves in Khalid's artistic world.

The use of various visual effects further enhances the captivating nature of the TV spot. From dazzling light displays during live performances to glitchy edits that reflect the intricacies of music production, each moment is meticulously crafted to convey the passion and tenacity that Khalid pours into his music.

One of the most powerful aspects of the 'Discover Khalid' TV spot is its ability to showcase the impact of Khalid's music on his fans. We see snippets of crowd reactions at his concerts, people passionately singing along to his lyrics, and intimate moments where fans express their gratitude for the emotions his music has evoked in their lives. Through these glimpses, we witness the powerful connection that music can create between artist and listener.

The commercial concludes with a shot of Khalid center stage, basking in the adoration of his fans. The screen fades to black, leaving us with the tagline: "Discover Khalid. Experience the power of music." This final message resonates with viewers, reminding us that music has the ability to move us, inspire us, and truly change lives.

In just a short period, 'Discover Khalid' manages to encapsulate the essence of Khalid's musical journey, from his humble beginnings to his current status as a global sensation. It celebrates the transformative power of music and serves as a testament to the boundless possibilities that lie within the world of artistry.

Apple Music TV commercial - Discover Khalid produced for Apple Music was first shown on television on June 19, 2017.

Song from commercial Apple Music TV Spot, 'Discover Khalid'

"Location" is a song by American singer Khalid, released as his debut single in May 2016. The song gained significant popularity and helped establish Khalid as a rising star in the music industry. It was uploaded to SoundCloud on April 30 ), 2016, before being released commercially.

Lyrics and meaning: The lyrics of "Location" revolve around the theme of young love and the desire to connect with someone. Khalid sings about wanting to know the person's location and the importance of communication in a relationship. The lyrics convey the longing to be with someone and the willingness to go the distance to find love.

According to Khalid, the song is a story of young love and represents the kind of love that you would travel all over the country to find. It captures the excitement and anticipation of meeting someone special and the emotional connection that can be formed.

Musical elements: "Location" features a simple yet catchy melody with a laid-back R&B vibe. The song is characterized by its unique chord progression, which repeats throughout the track. It follows the pattern of VIM7 - V7 - i7 - VII (AM7 - G#7 - c#m7 - B), giving it a distinct sound.

The production of the song was done by Khalid's brothers Syk Sense and Tunji Ige , with additional production by Smash David. The track has a smooth and atmospheric feel, allowing Khalid's soulful vocals to shine.

Reception and impact: "Location" received widespread acclaim from both critics and listeners. It became a breakout hit for Khalid, reaching the top 20 on the Billboard Hot 100 chart and earning multi-platinum certifications in the United States. The song's success helped propel Khalid's career, leading to further recognition and opportunities in the music industry.

The popularity of "Location" also led to Khalid's debut studio album, "American Teen," which was released in 2017. The album received critical acclaim and showcased Khalid's talent for crafting relatable and introspective songs.

Overall, "Location" is a significant song in Khalid's discography, as it marked his introduction to the music scene and showcased his unique blend of R&B and pop influences. The song's relatable lyrics and infectious melody have resonated with listeners around the world, contributing to Khalid's rise as a prominent artist.