Big Sean "Dark Sky Paradise" television commercial

What the Big Sean "Dark Sky Paradise" TV commercial is about.

Big Sean's "Dark Sky Paradise" album created quite a buzz among hip-hop fans when it was released in 2015. To promote the album, a TV commercial or "spot" was aired to create anticipation for the release.

The TV spot featured a montage of Big Sean's performances and studio sessions, intercut with clips of the album's songs. The mood was dark and atmospheric, reflecting the album's title. The visuals featured striking images of lightning, thunderstorms, and a night sky full of stars, all of which were effective at conveying the themes of power and mystery that Big Sean was conveying in his music.

The TV spot was set to the album's lead single, "Blessings," featuring Drake and frequent collaborator Kanye West. The lyrics of the song were perfect for setting the tone of the album, as they are about appreciation for blessings and hard work paying off.

Overall, the "Dark Sky Paradise" TV spot was a great example of how a well-designed commercial can create anticipation and excitement for a new album release. The combination of great music, stunning visuals, and a perfectly selected lead single made sure that fans were eagerly anticipating the release of the album.

Big Sean "Dark Sky Paradise" TV commercial produced for Def Jam Recordings was first shown on television on February 23, 2015.

Song from commercial Big Sean "Dark Sky Paradise" TV Spot

"I Know" by Big Sean ft. Jhen Aiko

"I Know" is a song by American rapper Big Sean featuring Jhen Aiko, released on February 24, 2015, as the fourth single from his third studio album, "Dark Sky Paradise." The song was produced by DJ Mustard and Kanye West and peaked at number 79 on the US Billboard Hot 100.

Lyrics and Meaning

The lyrics of "I Know" revolve around a person going through difficult times and needing a break or a vacation. The song suggests that they are drinking, dancing, and trying to forget their problems. The chorus features Jhen Aiko singing, "You've been going through the worst, I know / Got your heart right here, I know / You've been going through the most, I know / So I'ma hold you down, I know."

Music Video

The official music video for "I Know" was released on June 24, 2015, and features Big Sean and Jhen Aiko as an elderly couple who rediscover their youth through dance. The video was directed by Lawrence Lamont and has over 110 million views on YouTube.

Reception

"I Know" received generally positive reviews from music critics who praised the chemistry between Big Sean and Jhen Aiko. The song was also noted for its catchy hook and upbeat production. "I Know" remains one of the most popular tracks from "Dark Sky Paradise" and is considered one of Big Sean's best songs.

Overall , "I Know" is a popular song with a catchy hook that addresses the struggles of everyday life and the need for a break. The song's upbeat production and memorable music video have made it a fan favorite and a staple of Big Sean's discography.