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McDonalds McRib TV commercial - The Most Important Sandwich of the Year
McDonald's

McDonald's is a leading fast-food chain of restaurants that was founded in 1940 by Richard and Maurice McDonald. With over 38,000 locations across the world, McDonald's is a recognized brand that serv...

What the McDonalds McRib TV commercial - The Most Important Sandwich of the Year is about.

McDonalds McRib TV commercial - The Most Important Sandwich of the Year

In the world of fast food, few limited-time offerings are as highly anticipated as the McRib at McDonald's. The seasoned boneless pork patty, coated in tangy barbecue sauce and topped with pickles and onions, has a cult following that eagerly awaits its return every year.

McDonald's knows just how important the McRib is to its fans, and they've made that clear in their latest TV spot, titled "The Most Important Sandwich of the Year."

The ad begins with a sweeping shot of a barren desert landscape, accompanied by a dramatic soundtrack that builds anticipation. Suddenly, a truck pulls up and a man in a red jumpsuit emerges, carrying a briefcase. He carefully opens the briefcase to reveal a single McRib sandwich, which gleams like a treasure in the desert sun.

As the man takes a bite of the sandwich, the scene cuts to a crowded McDonald's restaurant, where customers are chowing down on their own McRib sandwiches and grinning from ear to ear. The voiceover declares, "For a limited time only, enjoy the most important sandwich of the year," and the ad closes with the iconic golden arches.

The spot taps into the fervor that surrounds the McRib's annual return while also injecting a bit of fun and excitement into the equation. The dramatic music and desert imagery make it clear that this sandwich is no ordinary fast food item; it's a treasure worth seeking out.

Overall, "The Most Important Sandwich of the Year" is a slick, entertaining ad that knows its audience and plays to their love of the McRib. Whether you're a diehard fan eagerly counting down the days until its return or a casual fast food customer looking for something new to try, the McRib is a sandwich that packs a flavorful punch.

McDonalds McRib TV commercial - The Most Important Sandwich of the Year produced for McDonald's was first shown on television on December 6, 2020.

Frequently Asked Questions about mcdonald's mcrib tv spot, 'the most important sandwich of the year'

For 2020, McDonald's announced that the McRib would be made available nationwide in the United States for the first time since 2012, beginning on December 2. It was dubbed as "the most important sandwich of the year." It also returned for a limited run, along with the "El Maco Burger", in Australia.

The McRib starts with seasoned boneless pork dipped in a tangy BBQ sauce, topped with slivered onions and dill pickles, all served on a toasted homestyle bun. When everything combines you have BBQ pork sandwich perfection. But its availability is limited - we'll make sure to let you know when the McRib is back.

According to McDonald's itself, the McRib is a sandwich built around a reconstructed pork patty. It's not an actual piece of pork, it's pork meat that is ground up and artificially reformed into a sandwich-size piece of artificial meat.

Essentially, if McDonald's made the McRib a regular item, it would drive up the price of pork in the US. To much demand, not enough supply.

The rectangular sausage patty used in the sandwich tasted really similar to the one McDonald's uses in its breakfast sandwiches. It was well-seasoned and really juicy. There was a slightly more lunchtime flavor to it from the toppings and the barbecue sauce, but it did remind me of the breakfast item.

Since McDonald's first offered the McRib on its menus in 1981, the sandwich has grown into a cult favorite. Every time it reappears, fans post their love of the barbecue sauce-covered sandwich on social media.

Last year, the sandwich appeared on the menu for a limited-time basis. It's a permanent menu item at McDonald's restaurants in Germany and Luxembourg. Mike Bullington, the senior archives manager for McDonald's, said in a news release last year that the McRib was designed to be "enjoyed during the colder seasons."

This sandwich is a roller coaster. If you want to hop on for the ride of overbearing flavor that is the sauce, you might like it. Once that gets under control, there's a solid-tasting pork patty in there with a couple of nice toppings and a bun.

It almost like eating a split hot dog on sandwich bread. Even so, the sauce is better than most fast-food barbecue dips, and it complements the minor amount of porkiness in the patty. The McRib is still good for a sandwich of the boxed meat variety.

1981 The McDonald's McRib has garnered a near cult following since its introduction in 1981. The sandwich comprises boneless barbecue pork ribs topped with onions and pickles. The McRib is known in part for its elusivity: it has left the menu and been reintroduced multiple times throughout its history.

McRib first appeared in McDonald's restaurants near Kansas City, famous for its barbecue, in 1981. It disappeared from the menu four years later, but as a limited-time menu item, McRib became a favorite that McRib lovers would eagerly await. Fans of the sandwich are devoted. Some have penned odes to the McRib.

According to McDonald's, McRibs are primarily made of ground boneless pork shoulder emulsified with water, spices, dextrose sugar, and preservatives to refine its flavor and texture.

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Agenices

Agenices of the McDonald's McRib TV Spot, 'The Most Important Sandwich of the Year'

McDonalds McRib TV commercial - The Most Important Sandwich of the Year
DDB Chicago

DDB Chicago is one of the leading advertising agencies in the United States. Founded in 1949, DDB Chicago has a long history of creating some of the most iconic and memorable ad campaigns in the indus...

McDonalds McRib TV commercial - The Most Important Sandwich of the Year
OMD West

OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...

McDonalds McRib TV commercial - The Most Important Sandwich of the Year
We Are Unlimited

We Are Unlimited is an innovative marketing agency based in Chicago, Illinois that was founded in 2016. The company was formed as a joint venture between Omnicom Group and McDonald's USA to exclusivel...

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