Priceless is an advertising campaign by Mastercard that started in 1997 and makes use of the slogan "There are some things money can't buy; for everything else, there's Mastercard". It has provided Mastercard with a constant and recognizable message.

Priceless.com is a Mastercard controlled website and card details will not be used for any purpose other than to verify that consumers have a valid Mastercard card to gain access to the exclusive content on Priceless.com. Mastercard runs a wide range of promotions throughout the year to reward cardholders.

It's been 20 years since McCann-Erickson created the very first commercial for MasterCard's long-running “Priceless” campaign.

1997 In 1997, Mastercard launched a beautiful TV commercial that captured the hearts of people around the world. This was the introduction of Priceless, showcasing enduring moments in life that money cannot buy, and shining a light on what is truly priceless.

“There are some things money can't buy. For everything else there's Mastercard.” Mastercard's famous slogan, launched in 1997, immediately caught the public's imagination.

It's so valuable that no one would ever want to sell it or be able to buy it. Since a price is what it costs to buy something, priceless things cannot be bought; they're too valuable. People sometimes talk about "priceless treasures," which may actually have a price, though only a millionaire could afford buying them.

Redeeming an Offer on your Priceless Specials App is very simple:

1. Select your chosen Offer for use on the Priceless Specials App.
2. Present your mobile device with the chosen Offer to the server before the bill is presented.
3. The merchant will enter their PIN.

Experiences are a strong differentiator when targeting affluent consumers. Priceless provides exclusive, cardholder-only access to exceptional, curated experiences in the world's most exciting destinations.

The meaning of Mastercard's logo As Pentagram writes of the early logo: “The overlapping forms effortlessly express the idea of connection, while the basic circular shapes suggest inclusiveness and accessibility, key to Mastercard's brand message of 'priceless possibilities. '”

Two circles combine to form a differently colored shape in the middle. That stands for unification and connection with more people from other continents. Mastercard logo is a geometric composition having two circles in red and orange. They overlap each other to symbolize unity, connection, and cooperation.

The meaning of Mastercard's logo As Pentagram writes of the early logo: “The overlapping forms effortlessly express the idea of connection, while the basic circular shapes suggest inclusiveness and accessibility, key to Mastercard's brand message of 'priceless possibilities. '”

Two circles combine to form a differently colored shape in the middle. That stands for unification and connection with more people from other continents. Mastercard logo is a geometric composition having two circles in red and orange. They overlap each other to symbolize unity, connection, and cooperation.