Overview of AmgenAmgen is an American multinational biopharmaceutical company that is dedicated to discovering, developing, and providing human therapeutics. It was founded in 1980 and is headquartere...
Title: Epic Journey: Amgen TV Spot, '2016 Tour of California'
Intro:The Amgen TV Spot, '2016 Tour of California' takes viewers on an exhilarating journey through the beautiful landscapes of California, showcasing the thrilling race that captivated audiences worldwide. This captivating TV spot highlights the spirit of competition, determination, and the indomitable human will to conquer challenges.
Scene 1: Majestic CoastlineThe TV spot opens with a breathtaking aerial shot of the rugged California coastline. The sun glistens on the waves as cyclists race along the winding cliffside roads. The camera pans to capture the sheer determination on the faces of the riders as they navigate the challenging terrain.
Scene 2: Bustling City StreetsThe scene transitions to the vibrant city streets of California, where the energy of the race is palpable. Spectators line the roads, cheering on their favorite cyclists. The camera captures the intense focus and concentration of the riders as they weave through traffic with skill and precision.
Scene 3: Challenging ClimbsThe TV spot then takes us to the towering mountain ranges of California, where cyclists face grueling climbs and treacherous descents. Sweat-drenched faces demonstrate the sheer physical exertion required to conquer these daunting obstacles. The breathtaking views from the mountaintops create a sense of awe and wonder.
Scene 4: Competitive SpiritThe focus shifts to the intense competition among the riders. The TV spot highlights exhilarating sprint finishes, breakaways, and daring attacks, showcasing the tactical brilliance and relentless pursuit of victory. The riders push themselves to the limit, their unwavering dedication evident with each pedal stroke.
Scene 5: Inspirational StoriesThe TV spot takes a pause to highlight the personal stories behind the athletes. Viewers catch glimpses of riders overcoming adversity, defying the odds, and pushing through their physical and mental limits. These stories inspire viewers to pursue their own dreams, no matter the obstacles they may face.
Scene 6: The Grand FinaleAs the TV spot reaches its climax, the audience is treated to a montage of exhilarating race moments. The pounding heartbeat of the soundtrack amplifies the excitement and anticipation. The finish line looms ahead, encapsulating the culmination of weeks of relentless effort, sacrifice, and dedication.
Conclusion:The Amgen TV Spot, '2016 Tour of California' encapsulates the epitome of cycling as a sport, showcasing the intense competition, breathtaking landscapes, and the awe-inspiring determination of the riders. This riveting advertisement not only captures the spirit of the race but also serves as a source of inspiration for viewers to push their own boundaries and strive for greatness.
Amgen TV commercial - 2016 Tour of California produced for Amgen was first shown on television on May 21, 2016.
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