Ensure Enlive is a nutrition drink that helps older adults maintain their strength and energy even as they age. The brand recently came out with a TV spot titled 'Terrible at Golf' that showcases the drink's benefits in a humorous way.
The ad begins with an older man named Bob struggling to hit the ball on the golf course. He tries to swing but can't seem to get it right. His friends try to help him out, but he's just not able to keep up with them. Bob then tries Ensure Enlive and is able to regain his strength and vitality. He's able to not only keep up with his friends but also outdo them.
The ad ends with a tagline that states, "Stay strong, stay active with Ensure Enlive."
The TV spot is effective in showing how a simple nutrition drink like Ensure Enlive can make a significant difference in an older adult's life. It portrays the drink as a solution to the typical struggles that seniors face and encourages them to stay active and healthy. The humor in the ad also makes it memorable and relatable to the target audience. Overall, Ensure Enlive's 'Terrible at Golf' TV spot successfully showcases the product's benefits with a touch of humor and encourages older adults to stay strong and active.
Ensure Enlive TV commercial - Terrible at Golf produced for Ensure was first shown on television on March 28, 2016.
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