Wendy's is a well-known fast-food restaurant chain that was founded in 1969 by Dave Thomas. With its signature square-shaped burgers and unique menu offerings, Wendy's has become a household name in t...
Wendy’s is a well-known fast food chain that has been around for many years. Recently, they launched a new breakfast menu, and to promote it, they released a new commercial featuring two basketball legends - Reggie Miller and Kenny Smith. The TV spot is called ‘Reggie with the W’ and showcases the company's new breakfast sandwich.
The commercial begins with Reggie Miller holding a Wendy’s breakfast sandwich in his hand. As he takes a bite, he comments on how the restaurant has just launched its new breakfast menu. Miller then passes on the sandwich to Kenny Smith, who also takes a bite and nods his head in approval.
Both basketball legends then go on to discuss the new sandwich, with Miller saying: “You know it’s got everything I love, the crispy bacon, the fresh cracked egg, and that cheese that’s all melty”. To which Smith responds: “And those savory seasonings,” before adding “but the best part, Reggie, is that W”.
The camera then cuts to the Wendy’s logo, showing how the W in their logo stands for breakfast. The duo rounds off the commercial by saying, "That's why we're rolling with the W."
The commercial cleverly uses the well-known basketball stars to promote the Wendy’s breakfast menu. With their credibility as athletes who know what it takes to be at their best, their endorsement adds weight to the validity of the menu. The advertisement's fun and lighthearted tone, combined with the witty banter between Miller and Smith, showcases the sandwich in a positive and enticing way.
Overall, the Wendy's Breakfast TV Spot ‘Reggie with the W’ Featuring Reggie Miller and Kenny Smith is an effective commercial that is sure to grab viewers' attention and make them hungry for Wendy’s new breakfast sandwiches.
Wendys Breakfast TV commercial - Reggie With the W produced for Wendy's was first shown on television on March 19, 2021.
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