Sprite is a popular carbonated soft drink produced by the Coca-Cola Company. It was first introduced in the United States in 1961 and quickly gained popularity for its crisp, refreshing taste. Today,...
Sprite's "Legacy" TV spot features Los Angeles-based rapper Vince Staples, who takes us on a journey through his life. The ad celebrates Staples' legacy within the rap community, as well as Sprite's own history as a beloved brand.
The commercial begins with Staples standing in front of a golden microphone, reminiscent of the iconic Shure 55 microphone, used by early blues and rock 'n' roll singers. He speaks about his own legacy and the footsteps that he is following in as a musician. He talks about paying homage to his predecessors, and how the next generation will pay homage to him.
As the ad progresses, we see Staples in his hometown in Long Beach, California. He interacts with his friends, family, and the community, emphasizing the importance of roots and staying true to one's identity. The ad also showcases Staples' unique fashion sense, which has solidified him as a trendsetter and cultural icon.
Throughout the spot, there are references to the Sprite brand, including a brief shot of Staples sipping on a bottle of the refreshing soda. The connection between Staples and Sprite is a natural one, as both have established legacies within their respective industries.
The ad concludes with Staples standing in front of a mural painted by local Long Beach artists, with the words "Create Your Legacy" written in large letters. He reminds us that our own legacy is not just about what we accomplish, but the impact that we have on the people around us.
Overall, the Sprite "Legacy" TV spot is a powerful and inspirational tribute to Vince Staples' legacy, the importance of staying grounded, and the connection between culture and brand.
Sprite TV commercial - Legacy produced for Sprite was first shown on television on October 3, 2016.
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