What the Jared TV commercial - LeVian Chocolate is about.
Jared is a popular jewelry brand, and one of their latest TV spots features the LeVian Chocolate collection. The TV spot begins with a sensual voiceover as the camera pans over a sumptuous tray of dark chocolates. The voice describes the chocolates in mouth-watering detail, highlighting their smoothness and rich flavor.
As the camera zooms out, we see a beautifully crafted jewelry box sitting next to the tray of chocolates. The voiceover switches from describing the chocolate to describing the jewelry inside the box. It's the LeVian Chocolate collection, a range of exquisite jewelry pieces that takes inspiration from the deep, rich color of chocolate.
The camera then cuts to close-up shots of the jewelry. We see a stunning chocolate-colored diamond ring that sparkles in the light, and a necklace with a chocolate diamond pendant that catches the eye. Each piece is crafted with attention-to-detail and the finest materials, truly embodying the luxurious essence of chocolate.
The TV spot ends with Jared's tagline, "He went to Jared," suggesting that purchasing jewelry from Jared means going above and beyond to show your loved one how much you care. The LeVian Chocolate collection is a perfect example of this sentiment – a gift that's not only beautiful but also meaningful and thoughtful, just like a box of fine chocolates.
Jared TV commercial - LeVian Chocolate produced for
Jared
was first shown on television on November 12, 2013.
Frequently Asked Questions about jared tv spot, 'levian chocolate'
Where do Chocolate Diamonds® come from? Apart from several brown, caramel and champagne-colored diamond mining sites in Brazil, Angola, the Congo and Borneo, most brown diamonds and other similarly-colored stones originate from the Argyle Diamond Mine located in Northwestern Australia.
Chocolate Diamonds are Le Vian's brand of brown or golden-hued natural diamonds, carefully selected for their rich deep colors. Only natural diamonds that meet Le Vian's exacting standards of clarity, quality, cut, and color will be worthy of the name Chocolate Diamond®.
Le Vian
Le Vian is at its core a family-owned business. Many LeVian siblings are partners in the company including brothers Larry (Chairman) Eddie (CEO) and Moossa (President) and sisters Liz (Sr.
If you're looking for a unique and distinctive diamond that will hold its value, a Le Vian Chocolate Diamond is a great choice. The rarity and beauty of these diamonds have made them highly sought after, and they are likely to hold their value over time.
Due to the rigorous process a brown diamond has to go through to be considered a Le Vian Chocolate Diamond®, the supply is very limited. The high color concentration, and low tolerance for inclusions make these specific brown diamonds incredibly rare.
History of LeVian Jewelry
The Le Vian family first began creating jewelry around the year 1500 in Persia. Their ancestors (believed to be the Levites, one of the 12 tribes of Israel) were savvy in engraving, beading, hand-painting, and jewelry making, which led them to be successful in the early days of their business.
Le Vian makes jewelry at a number of factories around the world. Locations include the U.S., Italy, China and Thailand. The brand's signature chocolate diamonds come from mines in Brazil, Borneo, Angola, the Congo and Australia.
The LeVian family's passion for precious gemstones was passed down through the generations, and in 1950 Abdulrahim Ephraim LeVian emigrated from Persia to America. Shortly after, he founded the United States division of the Le Vian® company and began to debut the family's extraordinary designs.
It is Le Vian's innovative use of colors that led the company to seek out the under-appreciated brown diamonds and popularize the deep-colored stones as Chocolate Diamonds®. To ensure that jewelry buyers would be certain of getting diamonds of only the highest quality, Le Vian trademarked the Chocolate Diamonds® name.
exquisite Jewelry
LeVian, was a pioneer known for his trail blazing efforts in making exquisite Jewelry. His motto - Nurture the honor of the Le Vian family, in every single piece of Jewelry crafted. He was dubbed the "King of Turquoise" in 70's and the “King of Tanzanite" in the 90's.
Levain, or levain starter, is a leavening agent made from a mixture of flour and water and used to bake bread. The flour and water mixture takes on the wild yeasts in the air, and ferments. (You can also add commercial yeast to create a “prefermented” levain.
Le Vian® jewelers have been purveyors of fine jewelry in Persia since the 15th century. The family, however, can trace its ancestry back more than 2500 years to the ancient Levi tribe, one of the 12 tribes of Israel descended from Jacob. Theirs is a saga of endurance, of faith and, ultimately, of spiritual triumph.