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Advertisers of the Bounty TV Spot, 'Bounty vs. paño de cocina'

Bounty TV commercial - Bounty vs. paño de cocina

What the Bounty TV commercial - Bounty vs. paño de cocina is about.

Bounty TV commercial - Bounty vs. paño de cocina

Bounty TV Spot, 'Bounty vs. paño de cocina', is a commercial that highlights the superior cleaning power of Bounty paper towels compared to regular cloth towels. The ad opens with a woman cleaning her kitchen counters with a cloth towel, but quickly realizes that the towel seems to be spreading the mess around instead of cleaning it. Frustrated with the lack of progress, she reaches for a roll of Bounty paper towels and begins wiping down the same area.

As she uses the Bounty paper towel to clean, the camera zooms in to show the difference in absorbency between the two products. The Bounty paper towel quickly soaks up the mess, while the cloth towel takes much longer and leaves a streaky residue behind. The ad humorously compares the cloth towel to a "paño de cocina" which loosely translates to "kitchen rag" in Spanish.

The video concludes with a close-up shot of the Bounty paper towel and a voiceover stating, "Bounty, the quicker picker-upper." The commercial emphasizes the effectiveness and ease of use of Bounty paper towels in cleaning up spills and messes, making it a must-have household cleaning item. The ad is also cleverly aimed at Spanish-speaking households by using a common household name in their culture to compare it to the inferior cleaning power of a regular cloth towel. Overall, the Bounty TV Spot, 'Bounty vs. paño de cocina', is a humorous and effective advertisement that showcases the strength and absorbency of Bounty paper towels.

Bounty TV commercial - Bounty vs. paño de cocina produced for Bounty was first shown on television on January 31, 2023.

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Agenices

Agenices of the Bounty TV Spot, 'Bounty vs. paño de cocina'

Bounty TV commercial - Bounty vs. paño de cocina
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

Bounty TV commercial - Bounty vs. paño de cocina
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Bounty TV commercial - Bounty vs. paño de cocina
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

Products

Products Advertised

Bounty Paper Towels
TV commercials

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