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Advertisers of the Coca-Cola TV Spot, 'Futuristic Technology'

Coca-Cola TV commercial - Futuristic Technology
Coca-Cola

Coca-Cola is a multinational beverage corporation that was founded in 1886 by John Pemberton in Atlanta, Georgia. The company's signature product is its namesake cola, Coke, which has become a globall...

What the Coca-Cola TV commercial - Futuristic Technology is about.

Coca-Cola TV commercial - Futuristic Technology

Title: Coca-Cola TV Spot: 'Futuristic Technology'

Introduction:In this captivating Coca-Cola TV spot, the worldwide beverage giant takes us on a thrilling journey into a realm of futuristic technology and boundless imagination. The commercial showcases the brand's commitment to embracing innovation while maintaining its timeless appeal. Through stunning visuals and an infectious soundtrack, the spot captures the essence of Coca-Cola's ability to transport us into a world where dreams and technology seamlessly intertwine.

Scene 1: A Dystopian CityscapeThe TV spot opens with a panoramic view of a sprawling, neon-lit metropolis. The cityscape is presented as a stunning blend of modern architecture and vibrant advertisements. Crowds of people move through the bustling streets while colorful holographic billboards catch their attention. Amidst this futuristic city, a young girl catches sight of a unique Coca-Cola sign that seems to come alive before her eyes.

Scene 2: Coca-Cola, the Catalyst of InnovationAs the spot progresses, we enter a mesmerizing sequence where the Coca-Cola logo undergoes a transformative journey. From a simple hologram, it evolves into a breathtaking display of cutting-edge technology. The logo morphs into a holographic representation of a Coke bottle, which then transforms into a captivating 3D projection, filling the air with cascading bubbles and effervescence.

Scene 3: Interacting with an Augmented Reality WorldIn the next scene, the young girl, still captivated by the Coca-Cola experience, reaches out to touch the holographic projection. To her surprise, her hand enters an augmented reality world, where she discovers a playful and magical universe. She interacts with digitized Coca-Cola experiences, such as catching virtual Coke bottles that materialize out of thin air or engaging in a whimsical dance with animated characters.

Scene 4: Embracing Connection and JoyThe TV spot takes a heartwarming turn as the young girl's augmented reality adventure leads her to encounter other people, all sharing the same playful journey. Together, they embark on a joyful exploration, sipping Coca-Cola from their virtual bottles and celebrating the connections they make along the way. The advertisement emphasizes the brand's commitment to fostering unity and joy through shared experiences.

Scene 5: Coca-Cola, the Bridge from Present to FutureAs the TV spot reaches its climax, the cityscape transforms yet again, revealing a future bustling with possibilities. Coca-Cola's role as a bridge between the past and the future becomes evident, as it continues to evolve with the changing times while

Coca-Cola TV commercial - Futuristic Technology produced for Coca-Cola was first shown on television on October 1, 2012.

Frequently Asked Questions about coca-cola tv spot, 'futuristic technology'

Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

Integrated Marketing Communications: Coca-Cola employs diverse marketing channels to reach its target audience. The company utilizes television commercials, print advertisements, outdoor billboards, digital marketing, social media, and sponsorships of major events and sports to maximize brand exposure.

Coca- Cola is willing to make identify its product with happiness so it transmits feelings to ease that association with the brand even with a low tone, which is normally related with seriousness. This is achieved by the combination of other different elements such as visual ones.

Our very first ad was published in the Atlanta Journal newspaper on May 29, 1886, a few short weeks after the drink was first served in Jacobs' Pharmacy. The ad featured one of our longest-running slogans: “Delicious and Refreshing.”

Definition. An advertising message is the visual and/or auditory information prepared by an advertiser to inform and/or persuade an audience regarding a product, organization or idea.

I'd Like to Buy the World a Coke (1971) And creating one of the most famous commercials ever. The ad centers around the now iconic soundtrack, “I'd like to buy the world a Coke”, sung on a hilltop in Italy by a group of people from every corner of the world.

Coca-Cola advertisement campaigns are launched to achieve specific objectives. The company's main objective is profit maximization and these advertisement campaigns contribute to the achievement of this objective in several ways. Creating awareness of the company and its products.

Print and TV commercials have been their playground for over a hundred years, with more recent journeys into social and PR stunts. Coca-Cola's ads give us a masterclass in brand consistency.

Your ads will stand out when you identify a unique tone and use it across all channels. People are more likely to listen to what you have to say in your ads if they can relate to your brand. The tone of your ads can be a lot of different things: friendly, informative, funny, insightful, motivational, etc.

Describe the tone and mood of each ad. Tone is the text's attitude toward its subject; mood is the feeling that the text creates in the reader.

According to the Story of Advertising by James Playsted Wood, the first known written ad in the history of advertising was found by archeologists in the ruins of Thebes, known to the ancient Egyptians as Waset. It was the papyrus created in 3000 BC on behalf of a slaveholder who was trying to find one of his slaves.

1950: Coca-Cola launches its first television ad on Thanksgiving Day.

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Actors

Actors who starred in Coca-Cola TV Spot, 'Futuristic Technology'

Logan Shea photo
Agenices

Agenices of the Coca-Cola TV Spot, 'Futuristic Technology'

Coca-Cola TV commercial - Futuristic Technology
360i

360i is a digital marketing agency that specializes in creating innovative solutions to help brands connect with their target audience. Founded in 1998, the company has grown to become one of the most...

Coca-Cola TV commercial - Futuristic Technology
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Coca-Cola TV commercial - Futuristic Technology
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

Coca-Cola
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