What the Harley-Davidson TV commercial - Riding Community is about.
The Harley-Davidson TV Spot, 'Riding Community' is an advertisement that captures the essence of the Harley-Davidson brand - the passion for riding and the sense of belonging to a community. The TV spot opens with a group of riders cruising on their Harley-Davidson motorcycles, while the narrator talks about the freedom and comradery that comes with this lifestyle.
The advertisement features riders of different ages, genders, and races, highlighting the inclusivity and diversity of the Harley-Davidson community. Whether it's a group of friends riding through the countryside or a solo rider on an open road, the TV spot showcases people united by their love for the Harley-Davidson brand and their shared passion for riding.
The TV spot focuses on the emotional aspect of the riding experience, showcasing riders laughing, smiling, and waving at each other as they pass by. The voiceover reinforces this by emphasizing the bond shared by Harley-Davidson riders.
The background music, a cover of "The Seeker" by The Who, sets the tone and complements the excitement and energy of the visuals. The lyrics’ positivity and search for meaning create an uplifting and aspirational mood for the advertisement, encouraging viewers to join the Harley-Davidson community.
In conclusion, the Harley-Davidson TV Spot, 'Riding Community' aims to showcase the camaraderie and fellowship that comes with owning and riding a Harley-Davidson motorcycle. The advertisement highlights the brand’s core values of shared passion, inclusivity, and belonging to a community that is united by their love for Harley-Davidson.
Harley-Davidson TV commercial - Riding Community produced for
Harley-Davidson
was first shown on television on March 29, 2022.
Frequently Asked Questions about harley-davidson tv spot, 'riding community'
One of the things that makes Harley-Davidson® so unique is the unparalleled legacy they've created over many generations of making motorcycles. The company was founded in 1903 in Milwaukee, Wisconsin by friends William S.
Sign up to track 44 nationally aired TV ad campaigns for Harley-Davidson. In the past 30 days, Harley-Davidson has had 10 airings and earned an airing rank of #3,039 with a spend ranking of #2,036 as compared to all other advertisers.
Harley-Davidson motorcycles are the best touring machines when it comes to hitting the road. These are heavy machines, which makes them the perfect fit for exploring the countryside. In addition, Harley has a long wheelbase and greater rake, which helps it sustain pressure even on rough terrains.
Harley-Davidson offers several motorcycles that are known for their comfort and suitability for long journeys. Here are some models that are often regarded as comfortable choices for extended rides: Harley-Davidson Road Glide: The Road Glide is a touring motorcycle designed specifically for long-haul rides.
Harley-Davidson, Inc.
(H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles.
Harley-Davidson Inc (Harley-Davidson) is a manufacturer of premium motorcycles. The company designs, assembles and markets motorcycles and motorcycle parts and accessories. It also offers motorcycle related general merchandise on a wholesale basis.
Search for 'brand community' on Google and many results will cite the Harley-Davidson brand community as the blueprint of how to do it well. Harvard Business Review even has a case study on some of the programmes the company uses to develop relationships with its consumers.
Harley Davidson target market, in general consists of Caucasian men above the age of 35 and had recently began targeting younger Caucasian women, Hispanics and African Americans from 25 to 34 with the introduction of lower displacement sport bikes (Crowe, 2006).
The Harley-Davidson® Ultra Limited is another excellent choice out of the best motorcycles for long-distance riding. This bike was designed for the optimal touring experience with its heated hand grips, electronic cruise control with the 6-Speed Cruise Drive Transmission, and spacious Tour-Pak® luggage compartments.
The Electra Glide is our top pick for the most comfortable Harley-Davidson touring bike for those on a budget.
Harley-Davidson was born. Just five motorcycles were built in what has gone down in history as simply 'The Shed'. The company grew quickly, borrowing money from a Davidson uncle and finding its first dealer, Carl Lang. In 1906, the first Harley-Davidson factory opened.
hare's meadow
Harley is a unisex given name. The name is derived from the Old English words hara meaning hare, and leah, meaning wood or clearing and meadow in later development of the language. The name Harley means "hare's meadow". Harley. Pronunciation.
