Overview of Lowe's Company Lowe's is an American retail company that specializes in home improvement products. The company was founded in 1946 in North Carolina, and has since grown to become one of t...
Lowe's TV spot 'Upgrade' is a catchy advertisement that highlights the outstanding collection of home improvement products available at Lowe's stores across the nation. The commercial debuted on TV in the Spring of 2023 and quickly captured the attention of viewers across the country.
The TV spot showcases an average family living in an uninspiring and outdated home that needs some desperate upgrades. The mom in the family is seen struggling to cook dinner in a cramped kitchen while the dad tries to hit a golf ball on a threadbare carpet in the living room. The kids are also depicted crammed into a tiny bedroom with little space to move around.
Suddenly, a voiceover announces how Lowe's can help fix everything in the home and make it better. As the voiceover continues, the walls of the house start falling away, making it easier to see the endless renovation options available at Lowe's. The family is then transported to a massive Lowe's store, where they can choose from an extensive range of products that are designed to give their home the desired upgrade it needs.
The commercial is packed with stunning visual effects and a catchy soundtrack that keeps the audience engaged. From bathroom fixtures and kitchen appliances to flooring and decor items, the upgrade options appear limitless at Lowe's.
The commercial ends with the family's house revolving around to showcase its now stunning transformation. Lowe's Upgrade TV spot is a perfect combination of creativity and an invitation for customers to come and enjoy the amazing variety of products available at its stores.
Lowes TV commercial - Upgrade produced for Lowe's was first shown on television on April 3, 2016.
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