Disney Video Games is a subsidiary of The Walt Disney Company that specializes in developing and publishing video games based on popular Disney intellectual properties. The company was initially forme...
Disney Infinity is an action-packed video game series that allows players to enter the magical world of Disney by playing as their favorite characters. In 2014, the game released their Marvel Super Heroes edition, featuring a wide range of Marvel characters.
To promote this exciting new edition, Disney Infinity released a TV spot that featured the hit song 'Walk It' by Aerosmith. The 30-second clip showcased some of the most popular Marvel superheroes, including Iron Man, Spider-Man, and Captain America.
The commercial began with Iron Man gliding through the city, followed by Spider-Man shooting webs across the screen. The camera then panned to Captain America, who threw his shield at the screen, shattering it into a million pieces. The heroes then teamed up to fight against their arch-nemesis Loki, who had arrived to wreak havoc on the city.
As the gameplay footage unfolded, 'Walk It' blared in the background, signaling the action-packed tone of the game. The spot ended with the official tagline of the Marvel Super Heroes edition, "Unlock Your Marvel Adventure."
Overall, the TV spot was an exciting and adrenaline-fueled preview of what players could expect from Disney Infinity's Marvel Super Heroes edition. With its sharp visuals, thrilling game footage, and iconic song, the commercial successfully captured the spirit of the game and left viewers eager to experience the adventure for themselves.
Disney Infinity Marvel Super Heroes TV commercial - Walk It produced for Disney Video Games was first shown on television on September 1, 2014.
"Walk This Way" by Aerosmith
"Walk This Way" is a classic rock song by the American band Aerosmith. It was written by Steven Tyler and Joe Perry , and originally released in 1975 as the second single from their album "Toys in the Attic". The song became a hit, peaking at number 10 on the Billboard Hot 100 chart.
Collaborations and Cover Versions
The song gained renewed popularity when it was covered by Run-DMC in 1986, with Aerosmith's Steven Tyler and Joe Perry making a guest appearance. The collaboration between the two groups was highly successful and helped to bridge the gap between rock and hip-hop music.
Since then, the song has been covered by many other artists, including Limp Bizkit, and has been featured in numerous movies and TV shows.
Song Meaning and Inspiration
The song is about a young man's sexual awakening, as he is led by a promiscuous cheerleader through his first sexual experience. The inspiration for the song reportedly came from an encounter Steven Tyler had with a high school student.
According to bassist Tom Hamilton , the final touch of inspiration came from a screening of the Mel Brooks classic Young Frankenstein. "There was a scene where Gene Wilder was teaching Peter Boyle how to walk like a gentleman, and doing all the standard moves, but then he starts dancing like a hunchback. Steven thought that would be a great idea for the chorus of a song."
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