What the K-mart TV commercial - Queen of Layaway is about.

Title: Queen of Layaway: K-mart's Empowering TV Spot

Introduction:In this TV spot, K-mart celebrates the empowering experience of layaway shopping by introducing us to the "Queen of Layaway." This bold and captivating advertisement shines a spotlight on the joys and benefits of utilizing layaway services at K-mart, while showcasing the strength and determination of a modern-day, financially savvy queen.

Scene 1: Regal BeginningsThe commercial opens with a regal throne situated in the middle of a bustling K-mart store. The camera pans across the store, capturing the excitement and anticipation of shoppers. Suddenly, a confident woman appears, elegantly dressed in a crown and robe - the Queen of Layaway.

Scene 2: The Queen's JourneyAs the Queen of Layaway walks through the aisles, she encounters intrigued shoppers who stop in their tracks, mesmerized by her presence. With a warm smile, she shares her own inspiring layaway story. Shoppers gather around, eager to listen and learn from her experience.

Scene 3: Empowering the MassesThe Queen of Layaway takes center stage, addressing the crowd with confidence and charisma. She highlights the financial benefits of K-mart's layaway service, reminding everyone that it offers a flexible payment plan that allows customers to secure the items they desire, without breaking the bank. Her words inspire hope, trust, and financial empowerment.

Scene 4: The Joy of Layaway ShoppingThe commercial transitions to various heartwarming scenes, showcasing families and individuals joyfully selecting products and placing them in their layaway carts. The Queen of Layaway moves through these scenes, lending her support and encouragement to every shopper she encounters. The shoppers feel empowered and realize that they, too, can be the rulers of their financial situations.

Scene 5: A Crowning MomentThe commercial reaches its climax as the Queen of Layaway reaches the checkout counter. She proudly presents her receipt, proving that she has conquered the layaway process. The K-mart cashier crowns her with a beautiful layaway crown, symbolizing her triumph over financial challenges. The crowd erupts in applause, inspired by the Queen's journey.

Scene 6: Towards a Brighter FutureThe TV spot concludes with the Queen of Layaway addressing the camera directly, encouraging viewers to visit their nearest K-mart store and embrace the layaway experience for themselves. Her powerful message of financial empowerment resonates with customers, leaving a lasting impression of hope and possibility.

Conclusion

K-mart TV commercial - Queen of Layaway produced for Kmart was first shown on television on July 17, 2012.