What the 21st Century Smoke TV commercial is about.
21st Century Smoke is a renowned brand that provides high-quality electronic cigarettes, starter kits, and accessories for smoking enthusiasts. To reach out to its target audience and show its products' features and benefits, the brand has launched a TV spot that is simply breathtaking.
The 21st Century Smoke TV spot opens with a shot of a stylish electronic cigarette, which the camera zooms in to show closer details. The voice-over then announces the brand name and explains how the e-cigarettes provide a smoother, cleaner, and more flavorful smoking experience. The ad then makes an innovative switch to a series of fast-paced scenes that depict active young people engaging in various fun activities like playing basketball, cycling, and dancing.
The camera finally goes back to the stylish electronic cigarette and highlights its sleek design and color options. We see the e-cigarette being used by happy and satisfied customers who enjoy using the product because it offers them a safer alternative to traditional cigarettes. The ad ends with the brand's tagline, "Smoke Smart, Live Better," which is an invitation to potential customers to choose a smoking experience that is both fulfilling and healthy.
The 21st Century Smoke TV spot is a perfect combination of creative shooting, engaging graphics, and outstanding audio. The ad is well-thought-out and will appeal to young active adults who care about their health and still want to enjoy smoking. This TV spot showcases that the brand has come a long way in producing top-notch products that can compete with traditional cigarettes. All in all, it's an excellent marketing effort that ensures the brand remains relevant in today's changing times.
21st Century Smoke TV commercial produced for
21st Century Smoke
was first shown on television on April 3, 2013.
Frequently Asked Questions about 21st century smoke tv spot
Actually, the numbers are already in: Consumers are more engaged in social media including YouTube views, Facebook, Twitter, than they are with the traditional 30-second T.V. spot. 74% of consumers rely on social media to influence their purchase decisions.
January 1, 1971
Though they continued to bombard unregulated print media with ads for cigarettes, tobacco companies lost the regulatory battle over television and radio. The last televised cigarette ad ran at 11:50 p.m. during The Johnny Carson Show on January 1, 1971.
Marketing in the 21st century combines both traditional and digital channels to promote product and services. They focused on mass marketing campaigns to create awareness in the target market and influence customers to make purchasing decisions on the behalf of their preferred choices.
Advertising presents opportunities to connect with people in different ways then before. An effective advertising which get positioned in the mind of the customer encourages people to buy their products, services and idea's.
1950–70. Until the 1970s, most tobacco advertising was legal in the United States and most European nations. In the 1940s and 50s, tobacco was a major radio sponsor; in the 1950s and 60s, they became predominantly involved in television.
Scientific evidence shows that tobacco company advertising and promotion influences young people to start using tobacco. Adolescents who are exposed to cigarette advertising often find the ads appealing. Tobacco ads make smoking appear to be appealing, which can increase adolescents' desire to smoke.
The Shift in Consumption Patterns
As tech-savvy consumers can identify the product they want within minutes, they expect their relationship with a business to be frictionless. Customers want to be able to shop on both desktop and mobile.
Digital media might come in the form of videos, articles, advertisements, music, podcasts, audiobooks, virtual reality, or digital art. The digital age began to unfold in the second half of the 20th century, as computer technology slowly infiltrated different industries and then moved into the public sphere.
Hence the rise of user-generated content. Essentially, consumers have become a part of advertising, rather than just passive onlookers. Consumers are much more likely to communicate their feelings over social media these days. They also communicate with one other far more than any ad campaign can communicate with them.
Cigarette smoking in the United States increased rapidly in the 1930s and 1940s. In the 1950s the first reports of the health effects of cigarette smoking appeared and the increases in tobacco consumption were slowed down by a number of reports. Starting in 1973 cigarette consumption per capita decreased steadily.
There are also many TV, video game, and and movie scenes showing people smoking. These scenes promote the idea that lots of people smoke and rarely show the bad consequences of smoking like trouble breathing, cancer, complications with other diseases, or even death.
Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens, and research shows that higher exposure to some of this imagery makes youth and young adults twice as likely to start smoking.
