Choice Hotels television commercial 2016

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Advertisers of the Choice Hotels TV Spot, 'Travel Season' Song by The Clash

Choice Hotels

Choice Hotels is a well-known hotel company that has been in operation for over 80 years. It is one of the largest hotel companies in the world and has built a portfolio of diverse brands. The company...

What the Choice Hotels TV commercial - Travel Season is about.

Title: Choice Hotels TV Spot - "Travel Season" Song by The Clash

Introduction:In the realm of advertisement, the power of music combined with captivating visuals can create an irresistible appeal to the audience. Choice Hotels, a prominent hotel chain, understands this concept and has released a remarkable TV spot titled "Travel Season." Let's delve into the ad campaign that encapsulates the joy of travel and adventure, accompanied by the iconic song by The Clash.

Synopsis:"Travel Season" is a 30-second television spot that takes viewers on a visual journey through vibrant destinations and charming accommodations. The ad perfectly captures the essence of the wanderlust spirit, emphasizing the joy of exploring new places and experiencing memorable adventures. As visuals unfold, viewers are immersed in the contagious energy of The Clash's timeless hit, "Should I Stay or Should I Go." The combination of catchy tunes and stunning visuals works harmoniously to ignite a sense of wanderlust in viewers, motivating them to plan their next escape.

Scene Breakdown:The ad campaign begins with a sweeping aerial shot of towering palm trees, framed against a breathtaking sunset. The camera then swiftly transitions to a bustling cityscape with vibrant lights and energetic crowds. Flickers of different Choice Hotels properties flash across the screen, showcasing the brand's wide range of accommodations catering to diverse travel preferences.

Next, we are transported to scenic landscapes, capturing the serenity of secluded beaches, majestic mountains, and picturesque countryside. The ad expertly juxtaposes shots of outdoor adventures like hiking, surfing, and hot air balloon rides with tranquil indoor moments of relaxation in luxurious hotel rooms.

As the visuals unfold, the upbeat tempo of The Clash's "Should I Stay or Should I Go" builds excitement and anticipation. The song's rebellious spirit perfectly aligns with the exhilaration of stepping into the unknown and embracing new experiences. The lyrics, "If I go, there will be trouble, and if I stay, there will be double," playfully suggest that the real adventure lies in taking risks and exploring uncharted territories.

The montage concludes with a montage of happy faces savoring delicious local cuisine, laughing around campfires, and relishing joyful moments with loved ones. The ad ultimately conveys that no matter where you choose to go and stay, Choice Hotels will be there to provide a reliable and comfortable base for your explorations.

Conclusion:Choice Hotels' TV spot, "Travel Season," set to the timeless tune of The Clash's "Should I Stay or Should I Go," delivers a captivating visual and auditory experience. The ad

Choice Hotels TV commercial - Travel Season produced for Choice Hotels was first shown on television on May 11, 2016.

Song from commercial Choice Hotels TV Spot, 'Travel Season' Song by The Clash

"Should I Stay or Should I Go" by The Clash

"Should I Stay or Should I Go" is a song by the English punk rock band The Clash , which was released in 1982 on their album "Combat Rock". The song was written by Mick Jones and Joe Strummer and features Jones on lead vocals. It is one of the band's most popular songs and has been covered by numerous artists.

The song features a catchy melody and a distinctive guitar riff, and its lyrics deal with the uncertainty and indecision that can come with romantic relationships. The narrator of the song is asking their partner to make a decision about whether they should stay together or break up. The song's chorus features the repeated phrase "Should I stay or should I go?", which has become a popular catchphrase.

"Should I Stay or Should I Go" has been featured in numerous films, television shows, and commercials, and its popularity has endured over the years. The song has been covered by artists such as The Clash's former guitarist Mick Jones' band, Big Audio Dynamite, and has been sampled in songs by artists such as M.I.A.

The song's popularity has been attributed to its catchy melody and relatable lyrics, as well as its association with the punk rock movement of the 1970s and 1980s. Its music video also features the band's trademark punk rock style, with the members wearing leather jackets, studded belts, and combat boots.

Overall, "Should I Stay or Should I Go" remains one of The Clash's most enduring and beloved songs, and continues to be a favorite among fans of punk rock and rock music in general.