IntroductionVolkswagen is a German automobile manufacturer founded in 1937. Volkswagen's headquarters are located in the city of Wolfsburg, Lower Saxony, Germany. The company is one of the largest aut...
The 2018 Volkswagen Atlas TV spot titled "Luv Bug" was a commercial that aired during the Super Bowl in 2017. The commercial featured the classic Dean Martin song "The Birds and the Bees" playing in the background as a man and his daughter embark on a road trip in their brand new Volkswagen Atlas.
The commercial begins with the father and daughter packing up their car to hit the open road. The father remarks, "We've got a long way to go," to which the daughter responds, "but a Volkswagen Atlas has room for everything we need."
As they drive off, viewers are treated to a montage of stunning vistas and charming roadside attractions. Along the way, they encounter other Volkswagen owners - including a couple with a "Luv Bug" - and bond over their shared love of adventure and VW vehicles.
The heartwarming commercial ultimately comes full circle as the father and daughter pull into their destination: a rustic cabin in the woods. As they unload their belongings, the father remarks, "Home away from home," and the daughter replies, "but with all this, it feels like home." The commercial ends with the tagline, "Life's as big as you make it. The Volkswagen Atlas."
Overall, the "Luv Bug" commercial was a charming and fitting tribute to the Volkswagen brand's legacy of adventure and exploration. With its catchy soundtrack and beautiful cinematography, it was a standout commercial during the 2017 Super Bowl.
2018 Volkswagen Atlas TV commercial - Luv Bug produced for Volkswagen was first shown on television on March 19, 2017.
"The Birds and the Bees" by Dean Martin
"The Birds and the Bees" is a song performed by American singer Dean Martin. The song was written by Herb Newman and was first released by Jewel Akens in 1964. Dean Martin recorded his version the following year and released it on his 1965 album, "Houston".
The song features Martin's signature smooth vocals and tells a whimsical tale of love and romance using the metaphor of "the birds and the bees". The lyrics describe the various aspects of nature, such as flowers, trees, and the moon, while emphasizing the importance of love.
"The Birds and the Bees" has since become a classic, with numerous covers and references in popular culture. The song has been featured in films and television shows, and has been recorded by various artists over the years.
You can listen to the song on various platforms such as YouTube, Spotify, and other music streaming services.
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