Find out all about your favorite commercial!

Advertisers

Advertisers of the Enbrel TV Commercial 'Everyday Activities' Featuring Phil Mickelson

Enbrel TV Commercial Everyday Activities
Enbrel

Enbrel is not a company, but rather a brand name for a biologic medical product called etanercept. It is manufactured by Amgen and Pfizer, two leading biotechnology companies. Etanercept is a treatme...

What the Enbrel TV Commercial Everyday Activities is about.

Enbrel TV Commercial Everyday Activities

Title: Enbrel TV Commercial 'Everyday Activities' Featuring Phil Mickelson

Introduction:In the realm of television commercials, captivating storytelling mixed with influential celebrity endorsements often create the perfect synergy to capture viewers' attention. The Enbrel TV commercial titled 'Everyday Activities,' featuring the golf legend Phil Mickelson, is a prime example of this winning formula. This commercial not only showcases the everyday struggles faced by those living with chronic conditions but also highlights the transformative power of Enbrel in enabling individuals to lead fulfilling lives. Let's dive deeper into the captivating narrative of this memorable commercial.

Body:The Enbrel TV commercial 'Everyday Activities' begins with a soothing and melodic background score as the ad fades in, showing Phil Mickelson, renowned golfer and ambassador for Enbrel, standing on a picturesque golf course. A warm smile adorns his face as he addresses the camera, instantly capturing the viewer's attention.

Phil Mickelson's voice resonates with genuine empathy as he shares his personal journey with a chronic condition that once hindered him from enjoying life's simple pleasures. He recalls days of discomfort, pain, and frustration as he struggled to perform everyday activities like getting out of bed, walking his dog, or even picking up a golf club. Through his heartfelt delivery, Mickelson creates an emotional connection with the audience, drawing them into his world.

As the commercial continues, the scene transitions to Mickelson actively engaging in these once-challenging tasks, now effortlessly and painlessly powered by Enbrel. The visuals show Mickelson joyfully swinging a golf club, playing fetch with his dog, and even tackling household chores with ease. These scenes serve as a powerful testament to the transformative effect of Enbrel on his everyday life.

Accompanied by uplifting music, the commercial showcases Mickelson's renewed vigor, confidence, and genuine happiness. Each scene portrays his unwavering determination to regain control over his life, thanks to the help of Enbrel. The viewer sees how Enbrel has not only alleviated Mickelson's symptoms but also allowed him to excel at what he does best – playing golf and enjoying the simple pleasures of life.

Throughout the commercial, subtle text overlays intermittently provide vital information about Enbrel and its benefits. These overlays include phrases like "Enbrel: Empowering Everyday Lives" and "Enbrel: Embrace Life Without Limitations." These concise statements further emphasize the positive impact of Enbrel on individuals living with chronic conditions.

The commercial concludes with Phil Mickelson offering a heartfelt message of hope and empowerment to fellow sufferers, inspiring them to explore the transformative possibilities that Enbrel provides. As the screen fades to black, the Enbrel logo and a toll-free helpline number appear, encouraging viewers to seek more information and take control of their own lives.

Conclusion:The Enbrel TV commercial 'Everyday Activities' featuring Phil Mickelson masterfully combines emotional storytelling, a relatable celebrity endorsement, and empowering messaging to create a memorable advertisement experience. Through the captivating narrative, viewers witness Mickelson's personal triumph over a chronic condition, ultimately leading them to believe in the power of Enbrel to transform lives. This commercial serves as a poignant reminder that with the right support and treatment, individuals can overcome the limitations imposed by chronic conditions and embrace life with newfound joy and freedom.

Enbrel TV Commercial Everyday Activities produced for Enbrel was first shown on television on August 16, 2015.

Frequently Asked Questions about enbrel tv commercial 'everyday activities' featuring phil mickelson

Following his diagnosis in 2010, Mickelson started undergoing treatment. A biologic called Enbrel (a formulation of etanercept) proved effective in controlling his condition.

It was the tumor necrosis factor (TNF) blocking drug, etanercept (Enbrel). These drugs usually take some time to work. Some work well in some people but not in others. In Mickelson's case, Enbrel did the job, bringing his arthritis under control and reducing his pain and disability.

Phil Mickelson Thinking he had hurt himself training, he saw a doctor, who diagnosed him with psoriatic arthritis. Prescription medications and a vegetarian diet have helped him control the condition since then. Mickelson went on to win another major, the British Open, in 2013, but still gets symptoms.

As for his net worth, the publication notes that Mickelson is worth $400 million, with most of his money coming from endorsements and sponsorships. He has also worked with Callaway Golf Company, Barclays, KPMG, Exxon Mobil, Rolex and Amgen on commercial deals.

Following eight years of ENBREL therapy: 75 percent of ERA patients and 76 percent of LRA patients achieved ACR 20; 60 percent of ERA patients and 52 percent of LRA patients achieved ACR 50; 35 percent of ERA patients and 26 percent of LRA patients achieved ACR 70.

Note, for example, that Pfizer only sells Enbrel in Europe: in the US, it's sold by Amgen, who acquired Immunex years ago largely just to get the drug (Pfizer ended up with the other marketing rights when they bought Wyeth).

The list price for ENBREL is $1,762.34 per weekly 50 mg dose. *,† For patients with moderate to severe plaque psoriasis, the recommended dose is 50 mg twice weekly for the first 3 months followed by 50 mg weekly thereafter. Most patients do not pay the list price.

Physical Therapy and Exercise Regular physical activity is an important piece of your overall treatment plan. It can help preserve range of motion in your joints and strengthen the muscles that support them. Many people with RA benefit from working with an experienced physical therapist (PT).

Like psoriasis, psoriatic arthritis is a long-term condition that can get progressively worse. In severe cases, there is a risk of the joints becoming permanently damaged or deformed, which may require surgical treatment.

Both psoriatic arthritis and psoriasis are chronic diseases that worsen over time. However, you might have periods when your symptoms improve or go away temporarily. Psoriatic arthritis can affect joints on one or both sides of your body.

And, for what it's worth, he won four of his first six starts on the PGA Champions Tour. But then comes Phil's statement or half apology. And it's actually in the apology that Mickelson opens the door to lose the roughly all of the $40 million in annual endorsements.

Over the past week, a number of sponsors have taken the decision to drop Phil Mickelson, with the fall-out coming after the six-time Major champion made controversial comments about the PGA Tour and Saudi Arabia. In an excerpt from Alan Shipnuck's upcoming book, titled 'Phil: The Rip-Roaring (and Unauthorized!)

Videos

Watch Enbrel TV Commercial 'Everyday Activities'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Enbrel TV Commercial 'Everyday Activities' Featuring Phil Mickelson

Kristie Berger photo
Phil Mickelson photo
Agenices

Agenices of the Enbrel TV Commercial 'Everyday Activities' Featuring Phil Mickelson

Enbrel TV Commercial Everyday Activities
Abelson-Taylor

Abelson-Taylor is a full-service healthcare advertising and communications agency headquartered in Chicago, Illinois. The agency was founded in 1981 by Dale Taylor and Keith Abelson with a vision to r...

Enbrel TV Commercial Everyday Activities
Hearts & Science

Hearts & Science is a marketing agency that uses data-driven insights to create personalized and effective advertising campaigns. It was founded in 2016 by Scott Hagedorn, who previously served as the...

Products

Products Advertised

Enbrel
TV commercials

Similar commercials

Kubota TV Spot, 'It's Go Time'
Kubota BX and L Series TV Spot, 'Mow, Dig, Haul: Zero Down, 0% APR + Save $800'
Enbrel TV Spot, 'So Much More'
1203 June 13, 2021
Enbrel TV Spot, 'Leah'
317 September 15, 2019
Enbrel TV Spot, 'Flash Forward' Featuring Phil Mickelson
Enbrel TV Spot, 'Erin & Margo'
741 September 28, 2020
Enbrel TV Spot, 'In for What's Next'
Cadillac Season's Best Event TV Spot, 'Holiday Spirit'
Kayak TV Spot, 'Elites: Golf Course'
Kayak TV Spot, 'Dad's a KAYAK Denier'
Enbrel TV Spot, 'My Dad's Pain: Grilled Cheese' Featuring Phil Mickelson
Kayak TV Spot, 'A Personal Chef'