Big Lots is a well-known American retail company that specializes in providing a wide range of merchandise at discounted prices. With over 1,400 stores across the United States, Big Lots has establish...
The Big Lots TV spot titled 'Royalty' is a playful and humorous advertisement that showcases the affordable prices and quality products that Big Lots offers. The advertisement begins with a group of middle-aged women dressed in royal gowns, standing by a castle, waiting for their "thrones" to arrive. However, instead of thrones, the delivery truck pulls up with furniture from Big Lots. The women seem skeptical at first, but as they sit on the comfortable chairs and sofas, they begin to realize they don't need thrones to feel like royalty.
The advertisement then shifts to a series of vignettes showcasing products available at Big Lots, such as bedding, kitchenware, and home decor. While each vignette is brief, they showcase the quality and affordability of the products, emphasizing that customers can "Live Big for Less" at Big Lots.
The highlight of the advertisement comes towards the end when the group of women is joined by a man who has been sitting on a throne. They tease him about his outdated furniture and invite him to join them on their Big Lots furniture instead.
Overall, the Big Lots TV spot 'Royalty' balances humor and product promotion to create a memorable and effective advertisement that highlights the value of Big Lots products.
Big Lots TV commercial - Royalty produced for Big Lots was first shown on television on April 6, 2013.
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