What the Allstate TV commercial - Reality Check is about.

The Allstate TV spot, "Reality Check," is a thirty-second commercial that seeks to draw attention to the perils of driving on the road. The ad opens with a car racing down a highway, the driver smiling recklessly as they take their eyes off the road. In an instant, the car collides with a truck and flips over several times. The crash is followed by a sobering voice-over from the Allstate spokesperson, underscoring the dangers of distracted driving.

As the ad progresses, we see various drivers enjoying the thrills of driving while engaging in distracting activities such as using their phone, eating, and applying makeup. The underlying message is clear: accidents can happen to anyone. It only takes a split-second of losing focus to cause a crash that can result in serious injuries or even fatalities.

The ad ends with the Allstate spokesperson urging viewers to take it seriously and reminding them of their obligations as drivers to ensure their safety and that of other road users. The final message urges viewers to join Allstate in putting a stop to distracted driving by staying focused, buckling up, and using devices hands-free.

Overall, the Allstate TV spot, "Reality Check," is a powerful message that confronts the issue of distracted driving head-on. The ad's imagery is graphic but effective in driving home the importance of road safety and staying alert behind the wheel. By taking a creative and impactful approach, Allstate helps to raise awareness about the dangers of distracted driving and promote positive behavior among drivers on the road.

Allstate TV commercial - Reality Check produced for Allstate was first shown on television on September 3, 2014.