Founded in 1837 by William Procter and James Gamble in Cincinnati, Ohio, Procter & Gamble (P&G) is a multinational consumer goods corporation and one of the largest companies in the world. The company...
Procter & Gamble's TV spot titled 'The Name' is a touching ad that highlights the bond between a father and his transgender son.
The ad starts with a father and his teenage son standing at the bathroom mirror, with the father teaching him how to shave. As he guides his son through the process, he lovingly addresses him by his chosen name, 'Sam'. We then see glimpses of Sam's life as he navigates his identity and experiences bullying at school. In one scene, he is seen tearfully wiping off a derogatory term written on his locker.
Despite the challenges that Sam faces, his father's unconditional love and support never wavers. The ad ends with the father filling out Sam's legal name-change forms as they share a tender moment of affirmation and love.
The ad is a powerful statement on the importance of acceptance and love, particularly for the LGBTQ+ community. Procter & Gamble has been vocal in its support of gender inclusivity and made a conscious effort to include a transgender person in the creation of the ad. It's a testament to the brand's commitment to promoting diversity and inclusion in all its forms. Overall, 'The Name' is a poignant and heartwarming ad that encourages love and acceptance for all.
Procter & Gamble TV commercial - The Name produced for Procter & Gamble was first shown on television on June 11, 2022.
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