IntroductionRockstar Energy is a global energy drink company with its headquarters in California, USA. It was founded in 2001 by Russ Weiner, son of the radio personality Michael Savage. The company h...
Rockstar Energy has released a new TV spot titled 'Poder Para Mi Gente' featuring Victor Fontanez, a professional skateboarder known for his impressive moves and daring attitude. The commercial spot is part of Rockstar Energy's ongoing marketing campaign, which focuses on promoting the brand's energy drinks among extreme sports enthusiasts and thrill-seekers.
The commercial spot begins with Fontanez standing at the top of a high slope, looking down at a challenging skateboard ramp below him. The music, which is a blend of pumping beats and Latin-inspired sounds, starts to play as Fontanez takes a deep breath, seemingly preparing himself for the challenge ahead.
As he drops down the ramp, Fontanez effortlessly performs a series of daring tricks, including spins, flips, and grinds, all while sipping on a can of Rockstar Energy drink. The camera follows him closely, capturing every moment of his exhilarating feat.
As Fontanez reaches the bottom of the ramp and lands in style, the slogan 'Poder Para Mi Gente' ('Power for My People') flashes on the screen. The branding highlights the brand's commitment to empowering extreme sports enthusiasts and those who live life on the edge.
The Rockstar Energy TV spot is a testament to the brand's relentless pursuit of adventure and excitement. The use of a professional skateboarder like Fontanez and the high-energy soundtrack packs a punch and delivers a message that resonates with the target audience. The spot is guaranteed to ignite the spirit of the thrill-seekers and inspire them to push themselves to the limits.
Rockstar Energy TV commercial - Poder Para Mi Gente produced for Rockstar Energy was first shown on television on May 16, 2022.
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