Miller Lite has hit back after the brewing giant was criticized for apologizing over its history of using bikini-clad women in their adverts.

The campaign encouraged people to buy up the old sexist marketing materials and send them to Miller Lite so that they could turn them into compost, which could be used to make fertiliser for hops farmers, with the resulting hops being sent to female brewers.

To attract 'Joe Sixpack' to a light beer, these commercials started to feature both elite ex-athletes such as Ray Nitschke, Ben Davidson, and Bubba Smith but also oddball cultural figures such as Mickey Spillane (accompanied by a blonde, Lee Meredith, who is better known for her role as Ulla, the secretary in The ...

Miller Lite ad star Ilana Glazer wrote and acted in Broad City. The 36-year-old actress from New York used graduated with a degree in psychology in 2009. However, she has always loved performing in theatres and had a knack for writing as well as directing.

Social-media users are now calling for a boycott of Miller Lite over what they describe as a "woke" advert. It follows a backlash against Bud Light over a partnership with a transgender influencer. The commercial at the center of the outrage discusses the historical role that women played in beer brewing.

Classic Miller Lite Commercial 'More Taste, Less Filling' Great Taste, Less Filling campaign, which began in 1974 has been one of the most memorable and successful campaigns of all time. Advertising Age magazine ranked it as the eighth best campaign in advertising history!

In an ad celebrating Women's History Month, Miller Lite used comedian Ilana Glazer to announce “Bad $#! T to Good $#! T, an initiative creating fertilizer made from old sexist beer advertising that will be used to grow hops for female brewers,” a press release from March reads.

Miller Lite is brewed with pure water for great taste; barley malt for flavor and golden color; and Galena and Saaz hops for aroma, flavor, and bitterness. These elements all lend to a consistently great malt beer experience.

Miller Lite is brewed with pure water for great taste; barley malt for flavor and golden color; and Galena and Saaz hops for aroma, flavor, and bitterness. These elements all lend to a consistently great malt beer experience.

Molson CoorsSABMillerMillerCoors Miller Brewing Company/Parent organizations

Beer is thought to have been invented by the Sumerians, who lived in what is now Iraq, around 8,000 BC and ancient tablets have been unearthed showing the original brewers were women. The Sumerians even had a goddess of beer, Ninkasi.

Molson Coors Beverage Co Beer brand Miller Lite is owned by Molson Coors Beverage Co, not Anheuser-Busch InBev. Posts online sharing a Miller Lite campaign video from March falsely claim the brand is owned by AB InBev.