Overview of Bel BrandsBel Brands is a global cheese company with headquarters in Suresnes, France. It is a subsidiary of Bel Group, which is the world's third-largest branded cheese company and the le...
Mini Babybel is a brand of mini cheese snacks that has been around for decades. Recently, they launched a new TV spot called "Small Boxer, Big Taste" that showcases one of their cheesy snacks. The spot is adorable and features a small, scrappy, and very determined boxer dog trying to get at a Mini Babybel snack.
The commercial opens up with a close-up of the Mini Babybel snack, which is unmistakable thanks to its bright red wax coating. The camera then pans out to show a small white puppy in a boxing ring, getting ready for a match. The puppy is not afraid, despite the size and strength of his opponent. As the bell rings, the boxer dog charges at the cheese snack, but the puppy is faster than him. The boxer dog keeps trying to get to the cheese, but the puppy continues to outsmart him, using his agility and quick reflexes to dodge the bigger dog's advances.
The spot is a funny and heartwarming take on the competitive nature of dogs, and it highlights the incredible taste and quality of Mini Babybel snacks. The small, adorable puppy is the perfect representation of the brand's signature fun and playful attitude, while the big boxer dog represents the larger, more formidable competition in the market. But despite this, the Mini Babybel snack comes out on top, proving that small can be just as powerful as big.
In the end, the commercial delivers the message that Mini Babybel is not only delicious, but also a fun and whimsical brand that always aims to bring a smile to the face of its customers. It's a great example of how creative marketing can help a brand stand out from the competition and appeal to a younger, more playful audience.
Mini Babybel TV commercial - Small Boxer, Big Taste produced for Bel Brands was first shown on television on August 9, 2015.
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