Find out all about your favorite commercial!

Advertisers

Advertisers of the Domino's Super Bowl 2018 TV Spot, 'More Than Pizza'

Dominos Super Bowl 2018 TV commercial - More Than Pizza
Domino's

Domino's is an American pizza restaurant chain that was founded in 1960. Today, it is one of the world's largest pizza delivery companies, operating in over 85 countries and boasting more than 17,000...

What the Dominos Super Bowl 2018 TV commercial - More Than Pizza is about.

Dominos Super Bowl 2018 TV commercial - More Than Pizza

In 2018, during one of the most celebrated sporting events of the year, Domino's Pizza unveiled their highly anticipated Super Bowl TV spot titled 'More Than Pizza'. This advertising masterpiece was not just about the mouth-watering cheesy goodness that Domino's is famous for, but it aimed to illuminate the heart and soul behind the brand.

The TV spot opens with a captivating view of a bustling Domino's kitchen. Pizza chefs are passionately tossing dough, saucing it with precision, and sprinkling toppings with an artistic flair. The atmosphere is charged with energy as the kitchen works like a well-oiled machine, but the real magic begins when the camera pans out and unveils the true stars of the commercial - the Domino's employees themselves.

Each staff member is briefly introduced, showcasing their unique personalities and the diverse roles they play in bringing the love of pizza to hungry customers. From the delivery drivers who race against time to ensure prompt delivery, to that friendly voice on the phone who takes your order, every team member is celebrated for their contribution.

As the commercial progresses, the focus shifts to the customers. Scenes of families and friends gathering around pizza boxes, sharing laughter and making memories, highlight the emotional connection that Domino's has rooted in people's lives. The TV spot successfully captures the essence of Domino's as more than a mere pizza joint, but a brand that facilitates joy, togetherness, and unforgettable experiences.

The 'More Than Pizza' TV spot skillfully weaves the message of Domino's commitment to quality and customer satisfaction. The ad emphasizes their use of only the finest ingredients and their dedication to providing a seamless and enjoyable dining experience. With tantalizing close-ups of golden crusts, melted cheese, and vibrant toppings, the commercial leaves viewers craving a slice of Domino's goodness.

As the commercial reaches its climax, the iconic Domino's logo appears on the screen - a symbol recognized and trusted by pizza lovers worldwide. Accompanied by catchy music and enthusiastic cheers from the Domino's staff, the ad concludes with a powerful message: Domino's is not just about pizza; it's about creating moments that bring people together and make life more delicious.

The Domino's Super Bowl 2018 TV spot, 'More Than Pizza', not only showcased the mouthwatering culinary creations that have made Domino's a household name, but it masterfully conveyed the brand's commitment to creating treasured moments and facilitating connections between friends, families, and loved ones. It was a true celebration of the power of pizza to ignite joy and create lasting memories in the hearts of people across the globe.

Dominos Super Bowl 2018 TV commercial - More Than Pizza produced for Domino's was first shown on television on February 3, 2018.

Frequently Asked Questions about domino's super bowl 2018 tv spot, 'more than pizza'

Hungry Howie's, 550 locations in 21 states, predicts that they'll sell 300,000 pizzas on Super Bowl Sunday – 40,000 more than they would on a typical Sunday. Domino's sells more than 11 million slices on Super Bowl Sunday.

Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name. One day, an employee, Jim Kennedy, returned from a pizza delivery and suggested the name "Domino's".

The Domino's story began in 1960, when two brothers opened their first pizzeria called DomNick's in Michigan. In 1965, they renamed their successful pizzeria Domino's. By 1978, there were 200 pizzerias in operation. By 1989, there were 5,000 Domino's stores.

Thomas Stephen Monaghan (born March 25, 1937) is an American entrepreneur who founded Domino's Pizza in 1960.

The American Pizza Community (yes, it's a thing) said that over the last few years, about 12.5 million pizzas are ordered, baked, and delivered to football fanatics on Super Bowl Sunday. Domino's told the APC they sell more than 11 million slices on that single day.

A personal pizza has four slices, a small has six, a medium has eight and our large pizza has 10 slices. All our side orders are designed to be shared.

Domino's is a globally recognized brand that is authentic in taste, fast in service and is therefore trusted by all. Additionally, the Domino's pizza menu is varied and provides the customers with options that anyone can choose from.

That being said, here are a few potential reasons why some people might prefer Domino's over Pizza Hut: Domino's has a wide range of crust options, including thin, hand-tossed, and deep dish, which gives customers more choice.

Domino's Pizza went from being an underperforming company in a very traditional industry with a bad core product to an inspiring, once-in-an-industry example of flawless brand awareness, product development, and marketing. The kicker is that they pulled it off by thinking like a startup.

Domino's came from humble beginnings in 1960, with just one store. Now, as the largest pizza company in the world, Domino's proudly continues its legacy of delivering great-tasting pizza to customers' doors.

Domino's Pizza went from being an underperforming company in a very traditional industry with a bad core product to an inspiring, once-in-an-industry example of flawless brand awareness, product development, and marketing. The kicker is that they pulled it off by thinking like a startup.

(“Domino”) trademarks – including the registered “Domino” word mark (“Domino Word Mark”) and logo (“Domino Logo) – are among the company's most valuable assets. Proper use of the trademarks protects their value and the Domino brand.

Videos

Watch Domino's Super Bowl 2018 TV Commercial, 'More Than Pizza'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Products

Products Advertised

Domino's Chicken Carbonara
Domino's Parmesan Bread Twists
Domino's Philly Cheesesteak Sandwich
Domino's Specialty Chicken Crispy Bacon & Tomato
TV commercials

Similar commercials

Häagen-Dazs TV Spot, 'Luxury Is Where You Are' Song by Midnight Magic
Fiber One Streusel TV Spot, 'Could It Be?'
Honey TV Spot, 'Real Members Share Their Secret to Finding Deals'
Outshine Simply Yogurt Bars TV Spot, '100%'
Dyson Cinetic TV Spot, 'Suction'
Honey TV Spot, 'Easiest Way'
784 April 13, 2020
Honey TV Spot, 'Why Is Kawhi Leonard Laughing?'
Oreo TV Spot, 'Life's Sweeter Together' Song by Gift of Gab
Honey TV Spot, 'Most Amazing Deals'
Oreo TV Spot, 'Demonstration' Song by Tee Fletcher
Meta Quest 2 TV Spot, 'Jeanine Wants to Be Like Iron Man'
Meta Quest 2 TV Spot, 'Holidays: New Adventures' Song by Ivory Joe Hunter