Find out all about your favorite commercial!

Advertisers

Advertisers of the Nationwide Insurance TV Spot, 'Do Things Halfway'

Nationwide Insurance TV commercial - Do Things Halfway
Nationwide Insurance

Nationwide Insurance is a well-known insurance company that offers a wide range of protection and financial services for its customers. The company was founded in 1925 and started as the Farm Bureau M...

What the Nationwide Insurance TV commercial - Do Things Halfway is about.

Nationwide Insurance TV commercial - Do Things Halfway

Title: Nationwide Insurance TV Spot, 'Do Things Halfway'

Introduction:Nationwide Insurance has always been known for its memorable and engaging television commercials, and one of their most renowned ads is titled 'Do Things Halfway'. This particular TV spot captures the essence of Nationwide's commitment to going above and beyond for their customers. In this article, we will explore the key elements of the commercial, its underlying message, and why it resonates with viewers.

Synopsis:The 'Do Things Halfway' commercial opens with a scene of a young boy riding his bike on a quiet suburban street. The narration begins, emphasizing the importance of performing tasks wholeheartedly. As the boy approaches a house with a 'For Sale' sign, he suddenly stops and looks up to see a man hanging from the eaves, halfway through the process of replacing the gutters. The man glances at the boy, shrugs, and continues his work.

The commercial then transitions to different scenarios, each featuring people doing things halfway - repairing a bicycle, gardening, coaching a little league team, and even playing fetch with a dog. The narrative focuses on individuals who demonstrate the attitude of "just doing enough to get by."

However, the tone changes dramatically when the commercial shifts to showcase a Nationwide Insurance agent helping a customer. The agent is seen diligently working to ensure that the client's needs are fully met, going above and beyond to provide exceptional service. This stark contrast highlights Nationwide's commitment to doing things the right way, without shortcuts or compromises.

The underlying message:Nationwide Insurance's 'Do Things Halfway' TV spot effectively conveys the importance of going above and beyond to satisfy customers' needs. By contrasting individuals who cut corners with the exceptional service provided by Nationwide, the ad encourages viewers to seek out companies that prioritize their customers' well-being above all else.

The commercial challenges viewers to evaluate the quality and dedication they expect from their insurance company. Nationwide aims to differentiate itself by depicting their agents as trustworthy, dependable, and committed professionals who are fully invested in their clients' satisfaction.

Why it resonates:The 'Do Things Halfway' commercial resonates with viewers on multiple levels. Firstly, it taps into the universally relatable concept of wanting service providers who give their all and exceed expectations. It prompts viewers to question whether they are settling for mediocrity or if they deserve better, implying that Nationwide is the answer to the latter.

Additionally, the juxtaposition of people doing things halfway with Nationwide's unwavering commitment to exceptional service creates a sense of urgency. The commercial urges viewers not to settle for anything less than what they truly deserve, pushing them to reconsider their current insurance provider and switch to Nationwide.

Conclusion:Nationwide's 'Do Things Halfway' TV spot is a powerful reminder that exceptional customer service should never be compromised. By showcasing individuals who take shortcuts alongside Nationwide Insurance agents who prioritize exceeding expectations, the commercial creates a thought-provoking and relatable contrast.

Not only does this commercial resonate with viewers, but it also showcases Nationwide's commitment to going the extra mile for their customers, ultimately positioning them as a trusted insurance provider. The 'Do Things Halfway' ad effectively conveys Nationwide's core values and leaves a lasting impression on its audience.

Nationwide Insurance TV commercial - Do Things Halfway produced for Nationwide Insurance was first shown on television on January 5, 2013.

Frequently Asked Questions about nationwide insurance tv spot, 'do things halfway'

In a 30-second spot, H.E.R., whose full name is Gabriella Sarmiento Wilson, plays the guitar and sings her own twist on the jingle as the video shows everyday instances where insurance protection is needed, like going to college or driving a car.

Nationwide and H.E.R: Making Beautiful Music Together Known for her soulful song style, H.E.R. (Gabriella Wilson) has followed in the musical footsteps of artists previously featured in the On Your Side Soundtracks campaign including Tori Kelly, Rachel Platten, Brad Paisley, Leslie Odom, Jr., and Jill Scott.

26 years (June 27, 1997)H.E.R. / Age

COLUMBUS, Ohio, May 31, 2022 /PRNewswire/ -- Multi-talented, Grammy- and Oscar-winning musician H.E.R., often identified by her Stratocaster and sunglasses, is the latest artist to appear in a Nationwide commercial.

Hillary Scott Lady A (formerly Lady Antebellum) is an American country music group formed in Nashville, Tennessee, in 2006. The group is composed of Hillary Scott (lead and background vocals), Charles Kelley (lead and background vocals, guitar), and Dave Haywood (background vocals, guitar, piano, mandolin).

According to the American Academy of Pediatrics, kids start dating at an average age of 12 and a half for girls and 13 and a half for boys. Every teen - or preteen - is different, though, and your child might be ready sooner or later than their peers.

From that age until she reaches puberty, she is a girl. When she gets her first period (on average between 11 - 14), she is a teenage girl. Between the age of 18 through 25, she is considered as being a young woman. From age 25 through 45, she is a fully adult woman.

Nationwide Slogan & Jingle The genesis for the Nationwide slogan, "The Man from Nationwide is on your Side" was first introduced to the public in 1965, composed by Steve Karmen, an acclaimed jingle writer and it was later set to music in 1969.

Lady Antebellum (AP) - Grammy-winning country group Lady Antebellum is changing its name to Lady A, with members saying they are regretful and embarrassed for not taking into consideration the word's associations with slavery.

Madonna Madonna is An American actress, singer, and songwriter by the name of Louise Ciccone. The “Queen of Pop” Madonna is well known for her constant innovation and adaptability in music production, composition, and visual presentation.

Americans agree kids are ready for their first kiss at age 15 (15.1 on average), while on average, they had theirs at age 14.5. But first, let's talk about sex. Americans feel kids need the "sex talk" at age 12 (12.3 on average), a year earlier than they were given the chat (13.2 on average).

Society also has different expectations depending on your position in the relationship - just because it is acceptable for you to date your partner doesn't necessarily mean it's acceptable for your partner to date you. According to the survey, a 20 year-old John can date someone who is 30.

Videos

Watch Nationwide Insurance TV Commercial, 'Do Things Halfway'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Nationwide Insurance TV Spot, 'Do Things Halfway'

Brian Chenoweth photo
Delaney Raye photo
Julia Roberts photo
Agenices

Agenices of the Nationwide Insurance TV Spot, 'Do Things Halfway'

Nationwide Insurance TV commercial - Do Things Halfway
Essence

Essence is a global data and measurement-driven marketing agency that specializes in delivering personalized, effective, and efficient advertising campaigns for top brands. They provide a full range o...

Nationwide Insurance TV commercial - Do Things Halfway
Ogilvy

Ogilvy, also known as Ogilvy & Mather, is a leading global advertising and marketing agency that provides a wide range of services to clients around the world. The company was established in 1948 by D...

Products

Products Advertised

Nationwide Insurance Customer Protection
TV commercials

Similar commercials

Macy's Black Friday TV Spot, 'Hairstyle' Featuring One Direction
Bass Pro Shops TV Spot, 'Reel Trade-In Sale'
2015 Chrysler 200 TV Spot, 'German Performance: Worthy of the Autobahn'
HGTV Magazine TV Spot, 'Insider Secrets'
All Laundry Detergent TV Spot, 'Childhood Memories'
AFW HI-SEAS Grand Slam Bluewater Line TV Spot, 'Superior Strength'
Pampers Cruisers 360 Degree Fit TV Spot, 'Sets Them Free' Song by Steppenwolf
Orca Coolers TV Spot, 'Fits Every Need' Featuring Bill Dance
Rockstar Energy TV Spot, 'Back on Track' Featuring Tanner Foust
Honest Diapers TV Spot, 'All About That Honest' Song by Meghan Trainor
2015 Subaru Outback TV Spot, 'Memory Lane' Song by Bones of J.R. Jones
Volkswagen TV Spot, 'Diesel Old Wives' Tale #1: Sluggish'